Vokab Kompany + Crush Effect song ‘Burn It Down’ Selected For Southern Comfort’s New Alcohol ‘Firey Pepper’ National Ad Campaign

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San Diego’s Best Hip Hop Band Vokab Kompany is thrilled to announce their collaborative song ‘Burn It Down’ (with Crush Effect) has been selected as the soundtrack of the commercial that will air across the nation as Southern Comfort debuts their new flavor ‘Firey Pepper’.

San Diego’s Best Hip Hop Band Vokab Kompany is thrilled to announce their collaborative song ‘Burn It Down’ (with Crush Effect) has been selected as the soundtrack of the commercial that will air across the nation as Southern Comfort debuts their new flavor ‘Firey Pepper’.

The commercial, dubbed ‘Two Things’ (http://www.youtube.com/watch?v=gBWSSTPrlhQ) showcases the amazing ingenuity and innovative sound that Vokab Kompany and Crush Effect are known for throughout Southern California. Created during an electric collaboration session in their studio in San Diego, ‘Burn It Down’ is an upbeat dub based song packed with electronic musings that will tickle your ears and give you the urge to dance in your seat. The spot is 30 seconds long, and is currently being aired on TV screens from coast to coast including ESPN, CBS, TBS, Comedy Central, FX, ESPN2, Spike, AMC, and during Major League Baseball games on TBS during the year-long promotion.

Vokab Kompany is an electronic, soul influenced hip hop band based out of San Diego. Comprised of 6 players – Robbie Gallo aka Rob Hurt and Matt Burke aka Burkey Baby who lead as crushing complimentary dual vocalists’; in addition to the bass, drums, keys, saxophone and a violin - their sound seamlessly blends electronic music with live band hip hop. Their ability to effortlessly weave soul, funk, and even bluegrass influence into their beats turns heads up and down the west coast and now, nationally. The group recently accepted the award for Best Hip Hop Band by the San Diego Music Awards (2011), as well as Best Hip Hop Album (SDMA 2010), and enjoyed previous national exposure with their song ‘So Bright’, which was featured in the KIA Summer Sales Event campaign (http://www.youtube.com/watch?v=gKUtSw84S_c). The band has played over 200 shows in the past year including playing the launch of Runway Magazine at the W Hotel in Hollywood, Partying for a Purpose at the Playboy Mansion, a live performance and interview on FOX 5 News (http://www.fox5sandiego.com/videobeta/8f641e4c-05f7-4acb-8edf-ae51c9bc8c5f/News/Vokab-Kompany-Performs), and a sold out show at the Belly Up where the performance was attended by Prince Harry!! (http://www.people.com/people/package/article/0,,20395222_20537517,00.h/*tml)

Crush Effect, a San Diego based 3 person dub step, DJ/beat producers have recently exploded on to the scene, partnering with Vokab Kompany for the single ‘Burn It Down’. Playing independently all over California as well as with VK, their glitchy, bass heavy beats and well placed samples create a unique, speaker crushing sound that sets them apart from the sea of dub step imitators.

Additional details and show information, and press coverage can be found at:

http://www.facebook.com/vokabkompany

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Brianna McKibben
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