Newman’s Own® and VolunteerMatch Unite to Celebrate Volunteerism; Nourish the Good with Free Product

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When Volunteers Go to Work, Newman's Own Food Put to Work to Do Good; During Month of April and National Volunteer Week, Volunteers Receive Free Newman's Own Product; Additionally, Products Discounts Offered From Now Through End of Year

Shameless Exploitation in Pursuit of the Common Good

Because of our philanthropic mission, we see this alliance as a way to put our products to work even harder in support of service,” explained Mike Havard, vice president of marketing for Newman’s Own, Inc.

Newman’s Own® announced today a year-long partnership with VolunteerMatch, the Web’s most popular volunteer network, entitled ‘Nourish the Good.’ The alliance, created to champion volunteerism in 2011, begins today and runs through the end of the year. Visitors who register for a project at http://www.volunteermatch.org/nourishthegood will receive three dollars off any Newman’s Own product. During the month of April, in support of National Volunteer Week, which runs from the 10th through the 16th, Newman’s Own will provide a free product* voucher for each new volunteer who commits to make a difference in 2011.

“Newman’s Own deeply appreciates the value of volunteers and recognizes the impact of those who contribute their time and talent to local community organizations; we want to help encourage and nourish that good work as much as we can. Because of our philanthropic mission, we see this alliance as a way to put our products to work even harder in support of service,” explained Mike Havard, vice president of marketing for Newman’s Own, Inc.

The ‘Nourish the Good’ program also encourages each new volunteer to pass the offer along to five friends. Those friends, in turn, are also asked to help spread the word to five more acquaintances. A primary goal of the program is to make it easier for active volunteers to engage their social networks and, ultimately, to inspire even more community involvement. All people who register to volunteer for a project will receive the Newman’s Own product offer.

Last year the VolunteerMatch network supported more than six million visitors and over 75,000 participating organizations. The free service makes it easy for individuals to find the perfect volunteer opportunity based on their location, interest, or skill.

“For a generation Newman’s Own has been a wonderfully visible example of a company committed to making the public good a part of their bottom line. We are proud to be helping them expand this commitment to support volunteering. We see it as an opportunity for two social enterprises with complementary missions to come together to multiply their impact,” said Greg Baldwin, president of VolunteerMatch.

Learn more about ‘Nourish the Good’ at http://www.volunteermatch.org/nourishthegood

*All product offers will be provided in coupon format.

About Newman’s Own, Inc.
Newman’s Own ®, Inc., founded by Paul Newman in 1982, is a successful and growing premium food business. Newman’s Own offers more than 100 varieties of delicious all-natural food and beverage products, which include salad dressings, pasta sauces, salsa, popcorn, lemonade, and thin & crispy frozen pizza. Based in Westport, CT, the charitable mission of Newman’s Own®, Inc. was expressed by Paul in the Company motto: “Shameless exploitation in pursuit of the Common Good.” Newman’s Own Foundation continues Paul Newman’s commitment to donate all profits to charity. More than $300 million has been given to thousands of charities since 1982.

Visit http://www.newmansown.com for the nearest retailer/s that carry Newman’s Own products and for recipe suggestions using Newman’s Own®, Inc. products.

Also, visit Newman’s Own on Facebook at http://www.facebook.com/newmansown

Learn more about our mission at http://www.newmansownfoundation.org.

About VolunteerMatch
VolunteerMatch is a national nonprofit dedicated to strengthening communities by helping good people and good causes to connect. Its award-winning online service makes it easy to find a way to make a difference by location, expertise, or availability. VolunteerMatch provides many of the nation's most recognized businesses, campuses and organizations with Web-based solutions to facilitate and track volunteer engagement at local and national levels. The VolunteerMatch network regularly welcomes more than 190,000 visitors each week and has become the preferred volunteer recruiting service for tens of thousands of participating nonprofits.

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Kate Nolan Clemens
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