Volunteers of America Goes Mobile to Reach Constituents

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Mobile site brings donation, engagement options to smartphone users.

Volunteers of America - donations

The new mobile site provides a range of engagement options for visitors, including secure donations and e-newsletter sign-ups.

Volunteers of America, a national, nonprofit, faith-based organization dedicated to helping those in need live healthy, safe and productive lives, has launched a mobile Web site in an effort to bring optimized content, mobile donations and other engagement options to its mobile visitors.

Mobile visitors can now easily make donations through secure Convio donation forms. They can also learn more about Volunteers of America’s many programs, including housing and services for veterans, seniors, low-income families and children, and many others. Mobile visitors can also find a local affiliate near them through a geo-location map or by doing a ZIP code search. Additionally, Volunteers of America has made it easy for visitors to sign up for the organization’s e-newsletter and to connect via a range of social media options, including Facebook and Twitter.

“In our world today—where almost everyone has a cell phone—we believe it is imperative to have a mobile presence, since our constituents expect that,” said Elizabeth Mace, Volunteers of America’s Director of Online and Social Media Strategy. Mace explains that mobile is a key part of Volunteers of America’s multi-channel strategy. “We do not want to miss any brand name recognition opportunities, donations or e-news sign-ups from people who would prefer to browse our site, give or interact with us using their phone.”

Already, Volunteers of America has realized a significant increase in sign-ups for its e-newsletter, reaching more than 200 new subscribers through its mobile site this summer. Volunteers of America has also incorporated their social media efforts into the mobile site. “We see our mobile site as one tool in our marketing toolbox. Our other tools, like our desktop site, direct mail, print publications and social media, also help us reach our audience and spread our message,” said Mace.

“A mobile site can bring business and marketing tools together in one place. UR Mobile helps nonprofits leverage major business tools, such as Convio’s donation software, as well as crucial marketing tools, such as social media, geo-mapping and multimedia,” said Tarpley McColl, CEO, UR Mobile. “We’re proud to work with Volunteers of America in the mobile space – a space that is critical to the survival of nonprofit organizations going forward.”

In addition to facilitating the creation and management of Volunteers of America’s mobile site, including integration with Convio’s Luminate online donation software, UR Mobile has previously worked with other large nonprofits on mobile optimization and Convio integrations, including National MS and Susan G. Komen for the Cure.

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About UR Mobile
UR Mobile’s pioneering team of software experts provides powerful mobile solutions for organizations across enterprise and offers its mobile website creation and management platform, Ignite CMS, to Creative Agencies, who manage the mobile identities of some of the most well-known brands on the Web. http://www.urmobile.com
About Volunteers of America
Volunteers of America is a national, nonprofit, faith-based organization dedicated to helping those in need live healthy, safe and productive lives. Since 1896, our ministry of service has supported and empowered America’s most vulnerable groups, including veterans, seniors, people with disabilities, at-risk youth, men and women returning from prison, homeless individuals and families, those recovering from addictions and many others. Through hundreds of human service programs, including housing and health care, Volunteers of America helps almost 2.5 million people in over 400 communities. We offer a variety of services for older Americans, in particular, that allow them to maintain their independence and quality of life – everything from an occasional helping hand to full-time care. Our work touches the mind, body, heart and ultimately the spirit of those we serve, integrating our deep compassion with highly effective programs and services. http://www.voa.org

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UR Mobile
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