Volusion Ecommerce Software Helps CuddleWorks Streamline Holiday Orders

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Gift personalization, free shipping and built-in SEO tools position teddy bear etailer for 300% sales increase this holiday season

I strongly believe that SEO can make or break a new company starting up in a competitive market. CuddleWorks is no exception. With the assistance of Volusion’s SEO tools embedded into the product interface we were able to establish an immediate presence.

News Facts

•Volusion, a leading provider of shopping cart software and services for online merchants, today announced its award-winning software platform powers CuddleWorks, the successful online retailer of teddy bears and other stuffed animals
•Using Volusion’s marketing tools, CuddleWorks rolled out its exclusive holiday gift promotions on November 12, 2009, offering delayed shipping to capture early holiday sales.
•The company expects a 300% increase in visitors this holiday season with expected gross sales roughly three times that of 2008.

Holiday Season Promotions Made Easy

•Jim Richardson, CEO of CuddleWorks, has two goals every holiday season: 1) make the shopping experience as quick and easy as possible and 2) provide personalized holiday packages that give the recipient more than just a product in a box.
•Every year the teddy bear etailer creates “complete holiday gift packages,” allowing customers to purchase everything they would expect in a holiday gift with just one simple click. This season, giant teddy bear gift recipients will receive a large red bow and personalized holiday greeting card in advance of Christmas indicating something very big and special is on the way. CuddleWorks intends on playing off the anticipation factor, enhancing the gift’s arrival.
•With Volusion’s customizable checkout page, CuddleWorks created its own greeting card section, allowing customers to select a specific greeting card and add a personalized message. Typically, retailers simply insert the buyer’s message on the packing slip, but CuddleWorks customers will receive a laser printed embossed greeting card.
•As a secondary holiday promotion, CuddleWorks is offering free shipping on all Jumbo Teddy Bears through Christmas. Volusion’s ability to flag specific products as “free shipping” items made this promotion exceptionally easy to implement and manage.

The Gift that Keeps on Giving

Volusion also offers CuddleWorks the following features and benefits throughout the year, which have become especially important during the holidays.
•Vzoom: With Volusion’s Vzoom feature, CuddleWorks customers have the ability to hover over images and get an up-close-and-personal look of the teddy bears before they buy.
•Built-in SEO: With the assistance of Volusion’s SEO tools, CuddleWorks is able to establish an immediate presence on Google, Bing and Yahoo. Customers routinely find CuddleWorks on the first page of search results, constantly driving free traffic to the website.
•Inventory Management: Volusion’s inventory control forwards low inventory items to a single page, making purchase ordering easy for CuddleWorks. Instead of having products sell out on a routine basis, the store maintains a high availability of products for customers to purchase.

Supporting Quotes

•“I’ve always felt that it’s the small details that set our company apart from the competition. Volusion’s greeting card option has given us a huge competitive advantage,” said Jim Richardson.
•“I strongly believe that SEO can make or break a new company starting up in a competitive market. CuddleWorks is no exception. With the assistance of Volusion’s SEO tools embedded into the product interface we were able to establish an immediate presence on Google, Bing and Yahoo,” said Jim Richardson.
•“One of our most valued tools is the low inventory control feature that Volusion makes possible. It has helped streamline day-to-day operations and made purchase ordering a breeze,” said Jim Richardson.

About Volusion

Volusion is a leader in ecommerce solutions for online businesses. Over the last ten years, thousands of companies have used Volusion to succeed online, including market leaders such as Disney, Motorola, Chicago Tribune, Michigan State University and Crutchfield. For more information about Volusion, please visit http://www.volusion.com.

Contact Info
Olga Kazakova
1.800.646.3517

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Olga Kazakova
Volusion
800-646-3517
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