Volusion Enables 25,000+ Online Stores to Streamline Their Social Media Marketing Efforts

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Ecommerce Leader Releases Powerful Integrations with Facebook, Twitter and YouTube

With the click of a button, my products can be shared on many social channels, bringing more traffic and visibility to my site. Volusion has embraced the relationship between ecommerce and social media and this makes for a more successful online business

Volusion, the leading provider of shopping cart software and services for online merchants, today announced the release of new social media features that connect ecommerce stores to multiple social channels. With the rise of social media marketing, merchants are looking for easy ways to expand their online stores. According to Merchant Circle, 70 percent of local US small-to-medium size business owners are actively using social media marketing to promote their businesses. These groundbreaking new features, exclusive to Volusion’s software, are designed to change the way online storeowners share products and services in the social realm.

Earlier this year, Volusion released its latest and most advanced software version, Volusion 2011 (V11). The organization’s development team took a decade’s worth of customer insight to create the most user-friendly and feature-rich software on the market. As a result, usability testing demonstrated that common administrative tasks were 35 percent easier to complete than with the previous version. V11 also includes the following features: product comparison, abandoned cart emails, enhanced reporting and “recent history” enhancements, all catered to help merchants achieve greater success with their online stores.

Social media was the next logical step in enhancing Volusion’s leading ecommerce solution. According to McKinsey Global Institute, 63 percent of companies using social media say it has increased marketing effectiveness, and according to Forbes, more than one half of US SMBs say social media sites play an important role in active sales.

Social Media Enhancements Include:

  •     Admin Integration with Facebook and Twitter

Volusion users can now post content to two of the most popular social networks, Facebook and Twitter, directly from the admin of their store. Additionally, if users want to share a link to a webpage (including product and category pages), this feature automatically creates a Bit.ly link to save space.

  •     YouTube Video Management

Volusion added a tool that helps merchants manage YouTube videos within product pages. With this addition, users can easily add multiple YouTube videos to their product pages. This is helpful as videos are proven to boost conversions, SEO and overall customer satisfaction. The trend is catching on as the percentage of top US online retailers that offer videos on their site has tripled over the last few years, according to eMarketer.

  •     Facebook “Send” Button

Facebook recently unveiled its new “Send” button, which changes the way shoppers share products and services by allowing them to privately send messages about a product. To help shoppers better share a store’s products, Volusion added a configuration variable that places this button directly on the product page.

Supporting Quotes:

“Thanks to Volusion’s new social media features, my customers can share the excitement of the designer collections, new trends and styles on my site,” said Chantal Young of http://www.shopchantal.com. “With the click of a button, my products can be shared on many social channels, which brings more traffic and visibility to my site. Volusion has embraced the relationship between ecommerce and social media and this makes for a more successful online business.”

“With the simple integration of Facebook, Twitter and YouTube directly in my store, foodies around the world can share the latest and greatest in gourmet food products. Now I can manage my social channels in one place rather than logging in to three separate places,” said Michael Moran of http://www.snazzygourmet.com. “This marriage of social media and ecommerce will make my business more successful and increase the visibility of my online store.”

“Volusion creates the most user-friendly, feature-rich platform so that our customers can be successful in the competitive ecommerce industry,” said Clay Olivier, Volusion’s CEO. “Incorporating high-level social media features is just one way in which we can enable our storeowners to rise above the competition and make the most of marketing their online stores across all social channels.”

“The importance of social media in the ecommerce industry can’t be denied. Volusion has taken significant steps toward research and development of the most advanced social media features of any ecommerce platform,” said Jason Woosley, Volusion’s Head of Product. “We have listened to customer requests, researched the most effective uses of social media and worked to help Volusion customers utilize all the marketing tools available to them.”

About Volusion

Volusion is the leader in ecommerce solutions for online businesses. For over a decade, tens of thousands of companies have used Volusion to succeed online, including market leaders such as Kinerase, Chicago Tribune and 3M. For more information about Volusion, please visit http://www.volusion.com.

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Olga Kazakova
Volusion
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