Vocus Welcomes Peter Shankman as VP and Small Business Evangelist

Founder of HARO to use his expertise to help small businesses learn to promote their products and services, reach new buyers and grow their business

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend

Follow us on Twitter: @Vocus

I’m here to help small businesses maximize their full potential from a marketing, advertising, sales and PR standpoint in a way that generates revenue.

Beltsville, MD (PRWEB) September 07, 2011

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, announced today that HARO founder and serial entrepreneur Peter Shankman will be joining the company as a fulltime employee in the role of VP and Small Business Evangelist.

“I’m really excited to join Vocus and use this platform to help small businesses grow,” says Shankman, who will serve as the lead voice for all things small business. “I’m here to help small businesses maximize their full potential from a marketing, advertising, sales and PR standpoint in a way that generates revenue.”

In his new role with Vocus, Shankman will coach small and emerging businesses on ways they can accelerate growth by reaching more buyers. He will work with the Vocus team to develop new product ideas, lead webinars and live chats, speak on behalf of Vocus at industry events and oversee a blog dedicated to helping small businesses grow.

“96% of the companies in this country are small businesses who are all trying to figure out how to grow. Unfortunately, the biggest problem companies have is that they go after social media, hear all this stuff and don’t understand that—as cool they believe social to be—if you’re not making money, you’re wasting your time,” says Shankman. “My job is to help them realize that social media is simply one of many ways to promote their business.”

Shankman is founder of Help a Reporter Out (HARO), a free service that links reporters and bloggers with small businesses and public relations professionals. Vocus has been working with Shankman since it acquired HARO in June 2010. While the basic HARO service remains free for everyone, the company will introduce some paid-for premium special features later this month. Shankman will continue to play a lead role within HARO, writing ads and updating his audience on his whereabouts everyday. Shankman will also continue to maintain his own blog (http://www.shankman.com) and speaking practice, where his inimitable talks and writing on social media, customer service, and marketing attracts thousands of daily readers and listeners.

“Over 100,000 small businesses use Vocus software to promote their products and services and reach new buyers.” says Bill Wagner, chief operating officer at Vocus. “Having Peter on board will help us continue to raise our profile among business owners and help them understand how Vocus can help them achieve their dreams.”

“Joining Vocus is the best of all possible worlds,” says Shankman. “I get to work with a company that I really like, Vocus, and I get to continue working on HARO, the company that I started. Vocus employees and clients also win. Everyone will get something good out of this deal.”

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

# # #