vPunch® Becomes Only Payment Card-Linked Loyalty Program with POS Enrollment and Cash Transaction Tracking

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vPunch Rewards now uses payment terminal to track purchases and reward customers who pay with cash in addition to credit and debit cards.

vPunch Rewards tracks and redeems rewards using consumers’ existing debit and credit cards, and now cash!

We designed vPunch to be super easy for customers to enroll and earn vPunches.

Consumers using any debit or credit card—or even cash—can immediately receive loyalty rewards from all retailers and restaurants offering vPunch Rewards, a loyalty program offered by vPromos, Inc. Using the consumer’s credit or debit card in lieu of a merchant-issued loyalty card, vPunch Rewards is the only loyalty program that enables enrollment and real-time redemption at the merchant’s point-of-sale. vPunch now enables customers who pay with cash to participate in the merchant’s vPunch Reward Program as well.

“We are a card-linked loyalty tracking company, which makes it easy to track the loyalty for both the merchant and the loyalty customer. The customer simply pays with their credit card and they earn a vPunch. What we heard from our clients was that they wanted to offer vPunch to all their customers, and that included cash paying customers,” said Jeff Mankoff, founder and chief executive officer of vPromos. “Adding cash payers to vPunch Rewards makes sense because while more than half pay with credit cards, the rest pay with cash, not mobile wallets or mobile apps.”

Mankoff says that most loyalty programs are too complex or costly, and that “ease of use” is the single most important factor for building a successful reward program. “We designed vPunch to be super easy for customers to enroll and earn vPunches. They don’t need to go online or have a smart phone to enroll or participate. To enroll, when they pay with a credit card, they simply provide their mobile number to the cashier, reply “Y” to the text, and they are enrolled. And now customers who prefer cash can enroll the same way and earn vPunches as well.”

vPromos’ merchants are enthusiastic about vPunch Cash Tracking. Mankoff explains: “merchants can’t afford to exclude or alienate the customers that choose to pay with cash. Now everyone can participate, so our customers will have more members and the ability to track all loyalty transactions, including cash.”

About vPromos, Inc.
Launched in 2011, vPromos Inc. is the first card-linked promotions and loyalty rewards solution that tracks and redeems rewards in real-time at participating merchants point-of-sale, using consumers’ existing debit and credit cards, and now cash. For more information, visit http://www.vPromos.com or call (855) 487-8624.


vPromos, Inc. – Robert Greenberg | 214-891-1800 | rgreenberg(at)vpromos(dot)com

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