98% of Small-Business Websites Are Not Mobile Optimized, According to vSplash’s SMB DigitalScape Study

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SMBs are missing out on digital commerce opportunities due to deficiencies in key online and mobile presence features and functionality.

SMB DigitalScape by vSplash data collection and analysis engine
Some experts are predicting smartphones and tablets will account for around one-third of all website visits this coming holiday shopping season. According to our current data, nearly all SMBs will be challenged to capitalize on this opportunity.

Small and medium-sized businesses are not equipped to capitalize on the growing mobile commerce opportunity being driven by consumer mobile usage and smartphone proliferation. According to the Q2 update of vSplash’s ongoing SMB DigitalScape study, 98 percent of SMB websites are not mobile optimized.

“Some experts are predicting smartphones and tablets will account for around one-third of all website visits this coming holiday shopping season,” said Umesh Tibrewal, CEO, vSplash. “According to our current data, nearly all SMBs will be challenged to capitalize on this mobile commerce opportunity due to their incompatible websites.”

SMB DigitalScape is a powerful data collection and analysis engine that gauges the state of SMB digital media and commerce. Other findings from the SMB DigitalScape Q2 update include:

  •     Three quarters (76%) of SMB websites have no privacy policy, putting them at risk of not being indexed by search engines for missing this best practice element.
  •     Nearly half (44%) of SMB homepages have no phone number, making it difficult for consumers to easily contact them.
  •     Three quarters (78%) of SMB homepages do not have a Facebook link, creating a disconnect between web presence and social presence.

Updated quarterly, SMB DigitalScape’s empirical data are derived from a growing sample of over 2 million SMB websites. Since the Q1 release earlier this year, the number of business listings analyzed has grown from 4 million to 10 million, and the number of parameters analyzed for each business has increased from 100 to 110.

Findings from the SMB DigitalScape Q2 update will be presented at upcoming industry events in the U.S., Europe and Asia, beginning today with a presentation at BIA/Kelsey’s SMB Digital Marketing 2012 conference in Chicago. Additional findings will be presented on Sept. 21 by vSplash Advisor Neal Polachek to European directory publishers and local search providers at the EASDP Annual Congress, in Toledo, Spain. Polachek will also present the data to local search and media executives at the ADPAI Annual Conference, Nov. 5-6, in Bangkok.

vSplash is also a sponsor of this week’s SMB Digital Marketing 2012 event, where it will showcase BuzzBoard, its next-generation digital marketing sales tool. BuzzBoard integrates listings level data from SMB DigitalScape to help digital marketing sales reps pinpoint new business opportunities. Available online for inside sales reps and on iPad for outside sales reps, BuzzBoard automates prospect research, needs assessment and proposal generation, significantly shortening sales cycles.

SMB DigitalScape U.S. quarterly updates and custom data reports are available through vSplash data partner BIA/Kelsey. For information on how to purchase the reports, visit http://www.biakelsey.com/Research-and-Forecasts/SMB-DigitalScape.

About vSplash (http://www.vSplash.com)
Based in Lyndhurst, New Jersey, vSplash is a leading global provider of digital media and commerce solutions to SMB and local marketing aggregators. Using its trusted market data and analytics, vSplash identifies actual SMB needs, which represent real revenue opportunities for its partners. vSplash helps its partners capitalize on market opportunities by delivering scalable Web-based marketing, advertising, directory, commerce and fulfillment solutions for corporations, educational institutions and governments worldwide. vSplash leverages global resources and expertise deployed around the world to produce more than 10,000 forms of digital media each month. Follow vSplash on Twitter at http://twitter.com/vSplashTechlabs and on Facebook at https://www.facebook.com/vSplashTechlabs.

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Eileen Pacheco
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