New Study Shows that 38% of Women Will Find a New Hair Stylist When Dissatisfied with a Hair Salon

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Salon Experience 2011 study from My Salon Scoop, LLC reveals the customer service expectations of hair salon consumers in the U.S. The study shares recommendations for salon owners who wish to improve client retention.

V. Woods, CEO of My Salon Scoop, LLC

V. Woods, CEO of My Salon Scoop, LLC

97% of women surveyed said that they would be willing to pay more to reduce the wait time at the salon.

A new study by My Salon Scoop LLC, Salon Experience 2011, showed that hair salon clients expect salons to pay attention to customer service along with processing hair. "Our study showed that the salons that are willing to go the extra mile to provide memorable experiences will be able to enjoy higher than average client retention rates," V. Woods, CEO of My Salon Scoop, LLC, a salon consulting firm.

Women across the country shared their satisfaction with their local salon experience through an online survey. Although most women are generally satisfied, the results revealed that many have not recently experienced a extrordinary salon visit.

The research showed that salon owners who want to increase their client retention rate should focus on improvement in the following areas: 1) time management, 2) customer service skills of their entire staff, 3) consultations, and 4) client appointment management. The results also revealed that 38% of women will simply seek to find a new stylist when dissatisfied with their salon experience.

The complete Salon Experience 2011 survey results are available online.

About V. Woods
V. Woods helps beauty businesses attract more happy clients to build wealth. Woods takes salon and spa professionals out of their marketing comfort zones to get them to think BIG through her consulting firm, My Salon Scoop, LLC. Through teleseminar programs, live workshops, and more customized offerings, she guides clients to build marketing plans centered on their loyal clients to achieve better financial results. She is currently working on her forthcoming book, “Happy Clients Count: 25 Ways to Build Wealth for Your Salon Business.” For more information about her services, please visit


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