"The value goes beyond the ROI, which is significant,
OMAHA, Nebraska, (PRWEB) February 22, 2013
Black Clover Fitness owner Corey Cain has broadened his company’s footprint among Omaha’s full service fitness centers since adding Vyral Marketing’s “done for you” video marketing services to the company’s marketing strategy. Cain, who has established himself and the Black Clover Fitness Center as one of Omaha’s premier fitness facilities, delivers two 30- to 60-second educational videos each month to his customer database of 1,500.
Unlike ordinary gyms where members check in, do their own thing and check out, Black Clover Fitness has been designed as a high-intensity body transformation fitness center that specializes in personal training and aggressive weight loss programs in a fun and safe environment. Cain’s cutting-edge, small-group gym concept delivers a fast and effective fitness solution for his busy clientele. His video blog series produced by Vyral Marketing fits in perfectly with that concept, delivering important tips and trend information to customers who can view the videos straight from their smartphones or tablets.
“The value we’re getting from the Vyral Marketing video series goes beyond the ROI, which is significant,” Cain says. “It allows us to talk directly to our customer base, and Vyral Marketing makes the entire process seamless and professional.”
Cain already had a savvy marketing plan in place before adding the Vyral Marketing video program to the mix. Combining technology with the personal touch that speaking directly to customers frequently through each short video not only made perfect sense, it was made more appealing by the fact that he can produce each video with minimal personal effort and time investment.
Black Clover Fitness has added an interactive twist to the video blog platform, as Cain has incorporated video testimonials – customers sharing their weight loss and fitness success stories. By incorporating video testimonials with the trainers’ educational videos, Cain adds a whole new level of motivation for potential customers. The testimonials also enhance the appeal of Black Clover Fitness’s personal touch, which is something every member appears to experience.
“I love that the videos come out so seamless and professional, and that’s because Vyral Marketing does all the heavy lifting,” Cain says. “Vyral Marketing provides my trainers and me with expert collaboration on the hottest topics to talk about in each video.
“More importantly, we would never have the time, the equipment or the staff to manage the entire process of editing each video and distributing them to our database. Vyral Marketing delivers on all the behind-the-scenes production that is necessary to get it done expertly and that, to me, makes it a great value.”
Frank Klesitz, CEO of Vyral Marketing, says that Cain and his team of personal trainers have the added bonus of positioning their Black Clover Fitness team as experts on a variety of health-related topics including nutrition, vitamins, exercise regimens and all things relating to living a well- balanced, healthy and fit lifestyle. This is the kind of expertise that draws the attention of potential customers, and builds loyal customers who will recommend Black Clover Fitness to their friends.
“Implementing a consistent plan for educating your customers with video is the best way we know of to utilize a business owner’s top asset, which is their existing customer database,” Klesitz says. “We offer business owners like Corey the opportunity to use video technology to glean more sales from their customer database with minimal time expenditure.”
To learn more about Vyral Marketing’s data-based video marketing service for businesses, request a free consultation, visit the Vyral Marketing website, call 1-800-323-9974, or Email frank(at)getvyral(dot)com.
About Vyral Marketing:
VyralMarketing.com was launched in 2009 by Frank Klesitz to provide “done for you” education-based customer database marketing services to businesses and independent service professionals. Vyral Marketing offers a cost-effective complement to traditional advertising that results in more referrals and repeat sales. Businesses who follow the Vyral Marketing program for 12 months can expect at least 10 percent of their customer database to buy again or refer others.
For a flat fee of $525 per month, Vyral Marketing customers receive video editing, custom article writing, social media marketing, Email marketing, and personalized feedback and coaching. In 2012 alone,135 Vyral Marketing clients recorded more than 2,600 informational videos for distribution to their customer databases. Each Vyral Marketing client receives a monthly coaching call to receive personalized topic recommendations and scripts upon request. Vyral Marketing also provides a staff of video editors, writers and administrative personnel to handle the entire process, including distribution to the client’s customer database via Email and social media.