vyrl mkt Purchases Patent for Group Profiling With Electronic Offers From Internet Consumer Exchange : Both Companies Agree That Transferring Application to vyrl mkt Provides Best Course to Complete the Patent Registration Process

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vyrl mkt, Inc. (http://www.vyrlmkt.com), a new channel for social network promotions and marketing, is pleased to announce the acquisition of an existing patent application, titled “Group Profiling with Electronic Offers,” from Internet Consumer Exchange, Inc., on August 12, 2008.

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This patent adds a synergistic element to our portfolio, and helps vyrl mkt further establish itself at the forefront of promotional technology in social networks.

vyrl mkt CEO Harry Soza is the first inventor of this patent, which was filed during 2007 prior to the founding of vyrl mkt. Both companies mutually agreed that transferring this application to vyrl mkt provided the best course for seeing the patent registration process through to completion.

"This is an excellent addition to the vyrl mkt portfolio, especially in light of the current expansion of social networks. More and more communities based on real-life common interests are coming into being," says Soza, commenting on vyrl mkt's acquisition of his earlier work. "This patent adds a synergistic element to our portfolio, and helps vyrl mkt further establish itself at the forefront of promotional technology in social networks."

About vyrl mkt, Inc.

vyrl mkt is at the forefront of a new generation of consumer classification, targeting and communications capabilities ("vyrlmatch" technology) that leverage the inherent profiling, messaging and viral nature of the rapidly-growing internet social networks such as Facebook, MySpace, Bebo, Ning, and more. While maintaining strict privacy controls regarding personal information, this technology fast-forwards promotions into these Internet communities so that advertisers can more effectively market products and services to the 400+ million members of social networks. For more information about vyrl mkt, please visit: http://www.vyrlmkt.com.

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Tilton Little
vyrl mkt
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