Vyrl Multiplier Solution From vyrl mkt Finally Enables Effective Marketing to Consumers in Social Networks

SAN JOSE, Calif. (Business Wire EON/PRWEB ) November 20, 2008 -- vyrl mkt (http://www.vyrlmkt.com) announces the development of its Vyrl Multiplier system, a turn-key solution that finally markets and positions brands effectively into social networks, a goal that has stymied companies and agencies to date mostly due to the attempts to use traditional or “1.0” Web methodologies in these new, groundbreaking social environments.

Research has shown that with banners, click-through ads, and all of the things that work so well in other parts of the Internet, do not work well in the social networks. When people are engaged in their social environment -- whether it's Facebook or MySpace or any other network -- they are only engaging with their friends

People aren't searching for products…they are talking with friends, making plans, sharing photos, and other similar behavior. In order to advertise in social networks you have to change the nature of the promotion. It has to become part of the conversation, it cannot be an advertisement.

We've taken the aspects of some initial campaigns that have worked well for some brands and enhanced it to extraordinary levels with the Vyrl Multiplier solution

We have finally evolved from all the previous marketing initiatives, and although Vyrl Multiplier is sophisticated and internally complex, the best aspect about the solution for sponsors is that it's fast, it's simple, and it works.

“Research has shown that with banners, click-through ads, and all of the things that work so well in other parts of the Internet, do not work well in the social networks. When people are engaged in their social environment -- whether it’s Facebook or MySpace or any other network -- they are only engaging with their friends,” Soza says. “People aren’t searching for products…they are talking with friends, making plans, sharing photos, and other similar behavior. In order to advertise in social networks you have to change the nature of the promotion. It has to become part of the conversation, it cannot be an advertisement.”

Vyrl Multiplier enables brands to truly optimize their offers within these conversations as they work alongside established and relevant social network group leaders and optimize offers and deals based on unique data that has never been available previously. Consumers will also be better served in the long run because with this Vyrl Multiplier solution, their entire network is going to help them find products and services that enrich their lives at an excellent value.

“We’ve taken the aspects of some initial campaigns that have worked well for some brands and enhanced it to extraordinary levels with the Vyrl Multiplier solution,” says Soza. “We have finally evolved from all the previous marketing initiatives, and although Vyrl Multiplier is sophisticated and internally complex, the best aspect about the solution for sponsors is that it's fast, it’s simple, and it works.”

As the holiday season is now upon companies seeking impact within these networks, vyrl mkt is offering pilot programs of the Vyrl Multiplier solution for brands entering into this space. More information and details about Vyrl Multiplier will be presented in an upcoming webinar for marketing directors, and brand leaders and other corporate marketing directors can also learn more or initiate a pilot program by contacting Keith Rose, chief marketing officer at vyrl mkt, at krose@vyrlmkt.com.

About vyrl mkt, Inc.

vyrl mkt is at the forefront of a new generation of consumer classification, targeting and communications capabilities (“vyrlmatch" technology) that leverage the inherent profiling, messaging and viral nature of rapidly-growing social networks such as Facebook, MySpace, Bebo, Ning, and more. While maintaining strict privacy controls regarding personal information, this technology fast-forwards promotions into these Internet communities so that advertisers can more effectively market products and services to the 400+ million members of social networks. For more information about vyrl mkt, please visit: http://www.vyrlmkt.com.

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