Web Analytics Association Survey: Outlook 2008 to Shed Light on Primary Challenges, Investments and Emerging Trends in Web Analytics

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WAA Survey: Outlook 2008 now open for participation.

The Web Analytics Association (WAA) launched a groundbreaking survey for the analytics and marketing industry that will give valuable insight into the major issues and emerging technologies shaping web analytics in the new year. With over 300 responses within the first hours after the survey went live, the results are sure to offer unique insight into the evolution of the ever-expanding web analytics industry.

The WAA Survey: Outlook 2008 will give web analytics professionals of all levels insight into the major initiatives and challenges of their peers and competitors in the space. The surveys address common analytics concerns, such as how to allocate spending, investments in web analytics tools, training, data integration and more.

Survey respondents are invited to a webcast unveiling the results in January 2008. The information will serve as a benchmark for many professionals in the space to continually improve their analytics operations. The unique insights provided by the WAA survey will also help drive the evolution of the analytics industry in the New Year.

WAA members as well as non-members are encouraged to participate in the survey. To take the survey, visit: http://www.surveymonkey.com/s.aspx?sm=xnJ4h9X4kau5WFhII1sOyQ_3d_3d

About The Web Analytics Association:
The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit http://www.webanalyticsassociation.org.


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