Jammin’ at Walgreens – Paper Jamz™ Toy Guitars Hit Shelves July 1 at Walgreens Stores Nationwide

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Aspiring musicians can play like a pro with award-winning new toys

PaperJamz guitars and other instruments are available at Walgreens beginning July 1

Most of the more than 7,500 convenient Walgreens locations throughout the U.S. will feature an interactive Paper Jamz display, giving customers the opportunity to try out the guitar in store.

From Silly Bandz to Zhu Zhu Pets, parents with children in tow haven’t had to look beyond their neighborhood drugstore to find the hot, new, must-have toys. Now Walgreens (NYSE, NASDAQ: WAG) is pumping up the volume, as Paper Jamz guitars, drums and amplifiers hit its shelves nationwide this week. Paper Jamz is one of the most anticipated new products coming out of Toy Fair 2010, having already been recognized as Toy of the Year in Australia and winning the German Toy Innovation Award.

Most of the more than 7,500 convenient Walgreens locations throughout the U.S. will feature an interactive Paper Jamz display, giving customers the opportunity to try out the guitar in store. The paper-thin guitar and drums retail for $24.99 each; the amplifier, which plays music from Paper Jamz guitars, drums or personal MP3 players, retails for $14.99; guitar straps are available for $5.99. Paper Jamz products are also available online at http://www.walgreens.com/paperjamz.

“We believe Paper Jamz will be the hot new toy and technology for kids this summer and through the holidays,” said Bryan Pugh, Walgreens vice president of merchandising. “In addition to pharmacy, health and wellness products and services, we strive to lead our segment of the market by offering innovative products, unique gift ideas and affordable technology and Paper Jamz is a great example of that.”

Produced by WowWee, Paper Jamz instruments are thin, battery-operated guitars and drum sets that feature Active Graphics™ Technology, meaning that music is played based on embedded touch sensors. There are six unique guitars and six corresponding drum sets (sold separately), each featuring three hit licensed songs. The guitar and drums can be played in four modes, including:

Perfect Play- Customers can play along with the three included hit songs while jamming on the guitar “perfectly” as though part of the band.

Rhythm Play- The rhythm of the music for each song can be controlled -- speeding up or slowing down based on personal choice.

Freestyle Play- The guitar can be played similar to a real guitar, as users can play real chords and create their own songs.

Karaoke Mode – Customers can mute the vocals, drums or backing tracks to hear themselves sing and/or play.

All instruments include a volume control and earphone jack. To view the Paper Jamz demo video click here: http://www.walgreens.com/paperjamz.

About Walgreens
Walgreens (http://www.walgreens.com) is the nation’s largest drugstore chain with fiscal 2009 sales of $63 billion. The company operates 7,522 drugstores in all 50 states, the District of Columbia and Puerto Rico. Walgreens provides the most convenient access to consumer goods and services and cost-effective pharmacy, health and wellness services in America through its retail drugstores and Walgreens Health and Wellness Division. The division includes Take Care Health Systems, the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.

About WowWee
WowWee is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products. With a focus on the development of breakthrough consumer robotic and electronic products, WowWee continues to forge new categories in personal robotics and entertainment with award-winning products that are imaginative and inventive. Consumers can see items from four distinct product lines -- WowWee Paper Jamz™, WowWee Alive™, WowWee Robotics™, and WowWee Technologies™. The WowWee group of companies maintains operations in Hong Kong, Carlsbad (California), Montreal (Canada), New York (New York), and Wauthier-Braine (Belgium). Log on to WowWee.com for more information.


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