Market Success Urges Training Company to Launch Unique Approach to Business Writing

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Walkerstone Training’s writing courses combine the fundamentals of grammar and punctuation with the principles of marketing and copywriting. Following highly successful customer trials, the company is launching a unique business writing course programme in January 2012

Effective Writing training courses, Report Writing training courses and Proposal Writing training courses

Delivers training in Effective Business Writing, Report Writing and Proposal Writing.

We often hear of sales people achieving a 100% improvement in their proposal win rates after applying our writing formula.

Customers who double their proposal win-rates after applying Walkerstone Training’s writing formula are no surprise to this niche training company. It delivers Effective Business Writing, Report Writing and Proposal Writing training courses.

For the past six months, Walkerstone Training has been trialling a new learning formula to train people in business writing. It has been highly successful. Customer feedback has been exceptionally positive from organisations in market sectors from Telecoms to Finance. Consequently, the company will be launching their new training approach as a standard offering in 2012. There are three elements to its formula.

The first element focuses on the fundamentals of grammar and punctuation. Delegates learn how to write correctly, concisely and clearly. The learning outcome is to write emails, reports and proposals with confidence, clarity and focus. It also includes being able to write with rhythm and interest.

The second element is marketing. The company believes that writers need to establish the context within which they are writing. Marketing gives them the contextual mindset they need to write with effect: defining customer needs, and creating customer appeal.

The third element is copywriting. A copywriter appeals to readers’ needs, desires and emotions, and urges them to act: enquire, subscribe or buy. Copywriters understand the audiences for whom they write and words which attract and persuade. Walkerstone Training believes that copywriting skills enable business writers to transfer marketing messages into words which appeal and have positive impact.

Richard Walker, CEO of Walkerstone Training says: “combining grammar and punctuation, and the principles of marketing and copywriting within one training programme, results in highly capable, effective and winning business writers.”

Walkerstone Training will be promoting their new approach to business writing as a standard offering from January 2012.

It is a high value training service of the moment. Research shows that few business people find writing easy. In fact, many business people are unsure where to start, what to emphasise, or how to finish writing reports, documents and proposals. It is a worry for many organisations because opportunities are won or lost by the quality of business writing.

Walkerstone Training delivers most of its training over Skype for reasons of customer convenience, course tailoring, and speed of learning. It coaches business people on how to give themselves the best chance of winning business through written communication.

About Walkerstone Training

Walkerstone Training is a leading supplier of writing courses to individuals, companies and government organisations. It is a high growth and niche training business which focuses on Effective Business Writing, Report Writing and Proposal Writing. Its training is delivered over Skype. Course content is tailored to delegates' own writing projects to enable them to learn and produce at the same time. The company embeds marketing and copywriting principles within all writing course content. Telephone: +44 (0)1252 792 270


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Richard Walker