We deliver low cost, tailored learning solutions which give our customers fast results.
London, UK (PRWEB UK) 30 April 2012
Walkerstone Training delivers big returns to its customers - value for money, effectiveness and productivity. Consequently, demand for its services has risen 50% over the past six months according to Richard Walker, CEO of Walkerstone.
This innovative but niche training business runs training courses on Effective Business Writing, Report Writing and Presentation Skills – but with a difference. The business does not focus purely on the academic but on business goals as well. Its offerings include:
- Online and In-class delivery
- Tailored content
Walkerstone’s online Effective Business Writing course is immediate, accessible and convenient. It offers two unique differentiators. The first is that delegates can select items from an online menu to tailor the online course to their own specific needs. Items may include tips, ideas, style guides, company templates, example emails, application forms, covering letters and formal letters. Delegates can upload relevant items to their own personal library and then work on them.
The second differentiator is that Walkerstone course content is mostly tailored to delegates’ business and writing needs. For instance, if delegates have a particular report to write for their work, this can be included within the practical course exercises. This makes learning and productivity an almost a seamless activity. The chief benefit is that this accelerates learning.
Copywriting principles are embedded within each course. Walkerstone says that business writing is about gaining attention, inspiring confidence and attracting interest. For these reasons, delegates need to know how to write with impact and persuasion. They also need to learn the difference between features, benefits and USPs. They also need to learn about product positioning, customer focus and about words which attract.
Another factor which contributes towards Walkerstone Training’s success is the appropriateness of today’s market for online delivery. It delivers online training which is low cost and convenient, yet provides one to one access with a course tutor.
Richard Walker says “Our customers seek low cost, tailored learning solutions which give them fast results. Our practical exercises focus on what our delegates’ actually need to produce for their work. The result is accelerated learning and boosted productivity.” Training sessions can be spaced over several weeks or contracted over a day dependent on delegate needs.
Writing courses lend themselves to being delivered online; writing requires clear objectives, thought, concentration, planning, structure and no distractions. Other course topics require participation of others. For instance, Presentation Skills and Time Management courses which Walkerstone Training also delivers at its London Training Centre are best delivered with a participatory audience.
About Walkerstone Training
Walkerstone is a leading supplier of business writing courses to individuals, companies and government organisations. It is a high growth and niche training business which focuses on Business Writing Skills, Business Report Writing, Proposal Writing, Presentation Skills
and Time Management. It offers an effective, adaptable and convenient learning mix of training - online, in-class and Voice over IP.
Telephone: +44 (0)1252 792 270