“Our approach accelerates delegates' learning and increases their productivity.”
CEO, Walkerstone Training
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(PRWEB UK) 14 December 2011
Walkerstone Training delivers big returns to its customers - value for money, effectiveness and productivity. Consequently, demand for its training services in Effective Business Writing, Report Writing and Proposal Writing has risen more than 50% in the past six months according to Richard Walker, CEO of Walkerstone Training.
This innovative and niche training company runs business writing courses with some key differences. The company focuses on grammar and good writing practice but also includes delegates' business and career goals. Courses are:
- Delivered over Skype
- Tailored to delegate needs
- Embedded with copywriting techniques
Skype enables the company to offer training which is immediate, accessible and convenient. It also enables it to keep training costs lower than its competitors. As its training is primarily offered one-to-one, it can also be delivered outside normal working hours. So for example, if a delegate has an important presentation to deliver on a Monday, a tutor from Walkerstone Training can be available to coach the delegate on the preceding Sunday evening.
Course content is tailored to delegates’ business and writing needs. For instance, if delegates have a particular report to write for their work, this is included within course exercises. This makes learning and productivity an almost seamless activity and outcome.
Copywriting principles are embedded within each course. Walkerstone Training says that business writing is about gaining attention, inspiring confidence and attracting interest. For these reasons, delegates need to know how to write with impact and persuasion. They need to learn the difference between features, benefits and USPs. The company also covers product positioning, customer focus and words that attract.
Another factor which contributes towards Walkerstone Training’s success is the appropriateness of today’s market for online delivery. The company combines technology, best learning practice and tailored courseware to deliver a service of its age. The result is online training that is low cost and convenient, and yet includes high value one-to-one expertise on demand.
Richard Walker says “Our customers seek economic, tailored learning solutions which give them fast results. Our practical exercises focus on what our delegates actually need to produce for their work. The result is accelerated learning and boosted productivity.” Training sessions can be spaced over several weeks or contracted over days dependent on delegate needs.
Writing courses lend themselves to being delivered online. They require clear objectives, thought, concentration, planning, structure and no distractions, whereas other course topics may require the participation of fellow delegates. For instance, Presentation Skills and Time Management courses - which Walkerstone Training also provides - are best delivered with participatory audiences. Walkerstone runs these at its London training centre.
Learn how Walkerstone Training could benefit you, your colleagues or your business. Contact Walkerstone Training here or call: +44 (0) 1252 792 270
About Walkerstone Training
Walkerstone Training is a leading supplier of writing courses to individuals, companies and government organisations. Walkerstone Training is a high growth and niche training business which focuses on Effective Business Writing Report Writing and Proposal Writing. Its training is delivered over Skype, content is tailored, and it embeds marketing and copywriting principles within all writing course content.
http://www.walkerstonetraining.com Telephone: +44 (0)1252 792 270
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