San Jose, California (PRWEB) February 26, 2008
World Wall Coverings market is forecast to reach in excess of US$27.4 billion by 2010 at a steady CAGR of 2.85% over the 2001-2010 period. Europe, with an estimated share of 34% in 2007, forms the largest market for Wall Coverings, while Asia-Pacific, with a projected CAGR of 3.9% over the 2001-2010 period, is expected to constitute the fastest growing region. In the US, 2007 could prove to be a bad year for wall coverings as the housing decline experienced in 2006 continues to deepen.
In terms of product segment, Interior Paint forms the largest segment, with a share estimated at 60% in 2007, while Wall Tile is forecast to emerge as the fastest growing segment, with a CAGR of 3.70% over 2001-2010.
Innovation occupies the driver's seat in architectural coatings market. Even well known brands have to keep inventing to stay ahead of competition. New trends include low odor paints, low VOC products, Chalkboard paints, etc. Some players in the paint market are experimenting with customization by allowing customers to mix and choose their shades from large assortments. Others are trying to bring in niche marketing and direct marketing into their business practices to tighten their grip on customer segments. Positioning strategies are being changed as companies try to play on aesthetic perceptions and emotions of customers. Through these practices, paint manufacturers hope to hold to their positions and come out in 'flying colors'.
Digital Printing is the latest buzzword in wallpaper printing technology. Digital printing technology enables the printing of non-repetitive, continuous designs such as entire sceneries on wall borders.
Industry analysts are at odds when talking about the effects of digital printing. According to a popular opinion, the technique spells competitive advantage for firms as they can make highly personalized designs, reduce inventory levels, and create new designs. Digital printing facilitates efficient inventory and supply chain management. The technique also lessens the risk of buying and maintaining patterns that do not bring in sales. Firms can serve customers more efficiently, without costly delays or dents on revenues. The shift towards digital printing is expected to help manufacturers push up markups and profits, and breathe new life into the lackluster wallpaper industry. A contradictory opinion is that the highly priced digital prints would turn away price-sensitive customers and worsen the condition of the ailing industry.
Major companies covered in the Ceramic Tiles market include Crossville Ceramics, Dal-Tile International, Emil Ceramica, Grupo Porcelanite, H & R Johnson Tiles Limited, Internacional de Ceramica S.A. de C.V., and Marazzi Group. Key companies covered under Wallpaper market are Brewster Wall coverings Co., F. Schumacher & Co., JM Lynne Co Inc., Johns Manville, Omnova Solutions Inc., Pacific Wall Coverings, and Seabrook Wall Coverings Inc. Chesapeake Hardwood Products Inc. and Omega National Products are the companies covered under the Wall Panels market, while Duron Inc., and The Sherwin-Williams Co. are covered in the Interior Paints market.
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