Resurgence in Residential Construction Activity Drives the Global Wall Coverings Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on the Wall Coverings markets. The global Wall Coverings market is forecast to reach US$29 billion by the year 2017, driven primarily by the resurgence in the residential construction sector. Growth in the marketplace is also expected to stem from the mushrooming demand for remodeling and refurbished homes, particularly in emerging markets in the Asia-Pacific and Latin American regions.

Wall Coverings: A Global Strategic Business Report

Follow us on LinkedIn – The global market for wall coverings, which includes diverse products such as wallpapers, wall tiles, interior paints, unframed mirrors, and wall panels, is expected to exhibit robust growth in years to come. Post-recession, recovery in the residential construction sector is expected to drive demand for wall coverings, particularly in large markets such as the US, Europe, and Asia-Pacific. With new product developments and market turnaround in the residential construction activity, the demand for wallpapers and decorative tiles is projected to expand.

Global market for wallpaper was back on the pathway of growth since the start of this decade. New technologies, such as digital printing and new patterns such as faux finishes, paved way for the growth of the segment. Also, with the impact of global economic downturn on the construction industry, consumers increasingly looked towards remodeling interiors instead of purchasing new houses, and wallpaper proved to be a sturdy value proposition for customers against a tough economic condition. In the years to come, it is estimated that new trends, such as introduction of wallpaper cutouts, removable wallpapers, mold-resistant, and low-emission wallpapers, would aid in increasing the demand for wallpapers. In addition to these features, growing concerns over ecological safety of wall coverings have led manufacturers to search for innovative alternatives which are both eco-friendly and efficient. This factor is also expected to play a major role in propelling the demand for wallpapers, and increase the segment’s market share in the upcoming years.

Global architectural coatings market, on the other hand, is exhibiting diverse trends in different regions, with boom in some and very little to nil/declining growth in some regions. Innovation occupies the driver’s seat in the architectural coatings market. Noteworthy innovations playing an important role in the marketplace includes the launch of low odor paints, low VOC products, Chalkboard paints, among others. Apart from innovations, companies are trying to increase market share by adopting various positioning strategies, which play on aesthetic perceptions and emotions of customers. For instance, some players in the paints market are experimenting with customization by allowing customers to mix and choose their shades from large assortments. Others are trying to bring in niche marketing and direct marketing into their business practices to tighten their grip on customer segments. Through these practices, paint manufacturers hope to hold to their positions and come out in ‘flying colors’.

Europe and Asia-Pacific constitute two of the largest regional markets worldwide, as stated by the new market research report on Wall Coverings. Intra-European market for wall coverings has a huge potential. Major exporter of ceramic tiles in the intra-European market is Italy. Quality, design, and technological innovation give a winning edge and are instrumental in vaulting the Italian ceramic tile industry to the top position in the global arena. Italian ceramic tiles enjoy an unparalleled reputation in the mosaic and monocottura tile segments. About 71% of the total production of ceramic tile industry in Italy is exported, and this accounts for 40% of the international trade in the world. Italian tiles are in demand in France, Germany, other European countries, and the US. In terms of the most promising growth potential, Asia-Pacific, backed by China, India, Indonesia, Thailand, and others, is the clear winner, and is forecast to expand at a CAGR of more than 4.15% through 2017. China is one of the major producers of building materials and ranks first in the production of ceramic tiles on a global level, with Shanghai as one of the largest commercial centers for the production of building materials. Latin America displays a positive note with booming markets, such as Brazil and Chile, boding bright prospects for architectural coatings.

The Interior Paints segment continues to hold sway as the single largest market. However, with changing consumer preferences, Wallpaper is forecast to make a comeback after years of suspended activity and profits, and register a rapid CAGR over the analysis period. Untapped regions such as Asia-Pacific, Latin America and Middle East, which have traditionally been strong markets for interior paints, display huge potential for future growth and expansion of wall papers segment as well. Wall Tiles market is expected to grow at a CAGR of 3.42% through 2017.

Key market participants profiled in the report include Crossville Inc., Dal-Tile Corp., Emilceramica S.p.A, Grupo Porcelanite S.A., Internacional de Ceramica S.A. de C.V., Johnson Tiles, Marazzi Group SpA, Brewster Home Fashions, F. Schumacher & Company, Johns Manville, Omnova Solutions Inc., Pacific Wallcoverings Limited, Seabrook Wall coverings Inc., The Designtex Group, Omega National Products, The Sherwin-Williams Company, Duron Paints & Wall Coverings, among others.

The research report titled “Wall Coverings: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market overview, issues & trends, product overview, recent industry activity, product innovations and profiles of market players worldwide. Analysis and overview is presented for the period 2009-2017 for major geographic markets, such as the US, Canada, Japan, Europe, Asia-Pacific, The Middle East, and Latin America. Market analytics are provided in terms of value (US$) for product segments, including Wallpaper, Interior Paint, Wall Tiles, and Wall Panels. The study also presents historic data for an insight into market evolution over the period 2003 through 2008.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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