Wallpaper Removal as Easy as Peeling a Banana

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The hugely popular Wallwik wallpaper removal system has been renamed SimpleStrip in a brand relaunch aimed at bringing the system’s unique technology to the masses. http://www.simplestrip.co.uk

It has made the world's most bothersome DIY job - removing stubborn wallpaper - as easy as peeling a banana. Highly absorbent cloth (HydroSheets) stick to the wallpaper's surface, allowing Simple Strip's paste dissolving solution to soak through and dissolve the paste. This gentle process is much safer than traditional steaming methods, which can cause damage to plasterboard and crack plaster.

Often existing wallpaper removal products are unable to penetrate the wallpaper long enough to re-hydrate the paste. The SimpleStrip HydroSheets offer a new way of holding the moisture against the wall, which in turn allows easy removal of the wallpaper. In general this makes the job three times faster than steam, and doesn’t require using toxic chemicals.

Originally launched in the US in 1995 by inventors Richard Jackson and John Stacy, Simple Strip has made a huge impact on the DIY market internationally satisfying 1 million customers and receiving praise and plaudits on media like NBC.

Owner and Director of the company Paul Rydzyk first realised the potential of the system after using it to strip the paper in his flat, "I'd been struggling with a traditional steamer when I remembered a product I’d seen on QVC. After tracking it down I was amazed by how effective it was so looked at importing the product to the UK"

Paul, an IT professional, continues "You could say I liked it so much I bought the company. I began importing the product into the UK in October 2005 and by 2006 was their biggest international distributor, so in the end I decided it made sense to buy the company."

How it works: Three Simple Steps
1. Wallpaper is scored using the patented SimpleStrip Scoring Tool.
2. The SimpleStrip sheets are soaked in a mixture of warm water and SimpleStrip Power solution, and placed onto the wall.
3. When the wallpaper can be gently pulled away from the wall, the sheets are removed and with them the wallpaper.

All Simple Strip kits remove both wallpaper and paste residue.
Standard Simple Strip kits start at £29.99 (enough for a couple of rooms) with the Professional kit available at £44.99.
They are available from http://www.simplestrip.co.uk or via 0800 043 4799.

For further PR information, pictures, or to try a kit
contact: Simon Whittam @ Onshore Media
on: 01752 823414
or 078 0241 6420

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