Walls Need Love Reports Lackluster Home Sales Driving Sales for Interior Design Market Niche

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Due to the housing crunch and the down economy, many former home owners have become property renters. Since these renters are not allowed to paint or make other permanent modifications to the property, Walls Need Love has noticed a large percentage of the home rental market sector purchasing vinyl wall art to personalize homes.

Tree Wall Decals

Tree Wall Decal

Wall decals are easy to install, are not permanent, and will not harm the walls. The renter is excited to learn of unlimited decorating options and the landlord is happy to know that the property will not be harmed.

With the economy forcing many individuals and families to rent properties instead of owning homes, the wall decal industry has seen a significant increase in sales. The marketing director of Walls Need Love, a Nashville-based interior design company, recently noticed the trend and has thoroughly researched what is causing the sales increase and how renters will affect product demand moving forward.

Since the popular type of wall art is fully customizable, easily removable, and does not hurt the walls, it is a logical decorating choice for most renters. The vinyl wall decals are custom-crafted to meet the customer's exact specifications and are designed to easily peel off the walls without damaging the underlying surface. Installing wall decals, which can normally be completed in five to ten minutes, is an easy process that does not require tools or expertise.

The wall decals, which are handmade out of vinyl, can be customized to enhance the appearance of any room. Walls Need Love has noticed the most popular choices among renters include wall quotes, monogram wall art, tree wall decals, and fully customized text decals using the custom text tool. However, parents of young children are more likely to decorate and personalize the child’s room instead of their own. The most popular wall decals for children include chalkboard wall decals, nursery wall art, and chalkboard decals.

Ali Abrahimia, the owner of Walls Need Love, said the following regarding why renters are purchasing wall decals in record numbers:

"When an individual or family owns a home, they personalize the rooms with custom paint choices, wallpaper, and art. However, since many landlords do not allow renters to make permanent modifications to the property, the renters are left with a sterile environment that does not feel like a home. For this type of situation, vinyl wall art is a logical choice. The wall art is easily installed, is not permanent, and will not harm the walls. The decorating options are unlimited and the landlord is happy that the property will not sustain damage.”

When landlords first see wall decals, they are often upset with the tenant. Due to the painted-on look of the artwork, landlords assume the modifications are permanent and that they will have to repaint prior to leasing the unit again. However, since vinyl wall decals are non-permanent, remove easily, and do not damage the underlying surface, many experienced landlords are actually promoting the exciting new design concept.

Since the wall art Walls Need Love produces is inexpensive and can easily transform most room in approximately ten minutes, the trend is expected to continue. In the near future, Walls Need Love is planning to expand its already impressive collection of wall art to include more artwork that appeals to the growing market of real estate renters.

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Ali Abrahimia
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