eWatches' Facebook Campaign Drives Record Sales of Invicta Watches on Cyber Monday

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Shoppers Picked Invicta Watches as the Deal Of The Day on Cyber Monday, the biggest shopping day of the year.

Men's Invicta Russian Diver Blue

Men's Invicta Russian Diver Blue

The Facebook campaign gave our loyal shoppers a unique opportunity to communicate with us. It was a remarkable success and we were amazed by the response we received.

eWatches.com, a leading online retailer of watches for men and women, experienced record sales of Invicta watches during their Black Friday sale, following an innovative Facebook campaign.

The discounted watch retailer asked their loyal fans to tell them which watch they wanted to see highlighted on the site as the best deal of the day on Black Friday. eWatches asked and the fans listened, logging into their Facebook accounts, visiting the eWatches fan page and selecting which watch they wanted to see singled out as the Black Friday deal of the day.

The promotion featured many different watch styles by many different watch manufacturers, from Tag Heier to Invicta, and from Swiss Legend to Seiko. The Invicta watches included chronograph watches, divers watches, bracelet watches and more. I by Invicta was also a popular choice, but the most popular watch by far was an Invicta watch for men.

The eWatches Black Friday sale did not only provide discount watches from the Facebook promotion. The site also provided consumers with many incentives and additional site-wide discounts. These included exclusive pricing on their extensive watch inventory, offering customers the chance to buy watches at up to 95% off regular retail pricing. What's more, the discounted retailer offered free ground shipping on all orders, with guaranteed holiday delivery. In addition, eWatches is offering an extended holiday return period this year--through to February 2012.

Black Friday is over for another year but eWatches learned which watches their customers want by using an innovative social media approach. Invicta watches will be prominently displayed and discounted on the site along with year-round discounts on their entire inventory.

About eWatches

eWatches.com is an award-winning website that has been selling watches to tens of thousands of satisfied customers since 2003. In both 2007 and 2008, Inc. Magazine selected eWatches.com as one of America’s 500 Fastest Growing Companies in its annual Inc. 500 list. eWatches gives customers a superior shopping experience with:

  •     FREE Ground Shipping on all domestic orders
  •     100% Satisfaction Guarantee
  •     Low Price Guarantee
  •     30 Day Money Back Guarantee

To get the latest buzz and inside scoop, follow eWatches on Facebook and Twitter at 'ewatchescom'.


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Roi Mallach
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