Waterfront Media Announces the Launch of GenoTypeDiet.com
Companion site to New York Times Bestselling “Eat
Right for Your Type” author Dr. Peter J. D’Adamo’s
revolutionary new diet
BROOKLYN, N.Y. (Business Wire EON/PRWEB ) December 26, 2007 --
Waterfront Media (www.waterfrontmedia.com),
the largest privately held online health company and operator of the
second largest online health property, Everyday Health, announces the
launch of GenoTypeDiet Online (www.GenoTypeDiet.com).
The site complements the new book The GenoType Diet™:
Change Your Genetic Destiny to Live the Longest, Fullest, and Healthiest
Life Possible (December 2007) by New York Times bestselling
author and eminent naturopathic physician Dr. Peter J. D’Adamo.
Dr. D’Adamo’s Eat
Right for Your Type, along with additional books in his “Blood
Type Diet” series, has been a publishing
franchise for more than 10 years. The new Web site is designed to help
members live to their full “genetic potential,”
in order to boost energy and prevent disease by following the right diet
and exercise plan.
A nationally renowned doctor, Dr. D’Adamo has
helped millions of people lose weight and attain better health by eating
a specific diet based on their blood type. He has now expanded his
cutting-edge research by developing a revolutionary new eating plan
using individuals’ genetic information.
Through statistical analyses of how genes, physical traits, and their
vulnerability to different disorders cluster together, Dr. D’Adamo
has identified six GenoTypes that all 7.5 billion of us on the planet
fit into: The Hunter, The Gatherer, The Teacher, The Explorer, The
Warrior, and The Nomad. The
GenoType Diet Online offers members a unique system to determine
their GenoType, and then provides 16 tools, including trackers,
calculators, and progress monitors to help with weight loss and
nutrition. The heart of the online program is the custom meal plans and
exercise regimens, specific to each member’s
GenoType, which are unavailable in the book or anywhere else online. The
site features also message boards to facilitate meeting others following
the program for support and for building a community of like-minded
people who are dedicated to bettering their lives.
“I am impressed by Waterfront Media’s
dedication to maintaining the highest quality standards,”
said Dr. D’Adamo. “Their
history and expertise with creating unique sites and novel tools, such
as the GenoType Calculator and diet tracker, to help members truly
experience my GenoType program online is incomparable, and I am glad for
this opportunity to partner together.”
“We are pleased to work with an expert like
Dr. D’Adamo and to bring The GenoType Diet
book and program to life via the Web,” said
Waterfront Media CEO and Co-Founder, Ben Wolin. “Healthy
living is about finding the best choices –
and we at Waterfront Media
have prided ourselves on giving our more than 20 million consumers the
best in personalized and interactive tools on more than 20 sites at Everyday
Health.”
Waterfront Media enables
advertisers and sponsors to align their brands with experts that
consumers can trust on Everyday Health, including its flagship site EverydayHealth.com.
Advertisers reach the most relevant members of their target audiences—consumers
who are focused, highly motivated, and prepared to make a life change,
and therefore, are consistently engaged. Please visit www.GenoTypeDiet.com
for more information.
About Waterfront Media and Everyday
Health
Through its network of health, diet, fitness and pregnancy Web sites,
including its flagship EverydayHealth.com,
Waterfront Media enables
consumers to live healthier lives every day. Waterfront Media is the
largest privately held online health company and operates Everyday
Health, which attracts over 12 million unique users per month. For more
information, please visit www.waterfrontmedia.com.
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