Fitness Footwear Advises Appropriate Shoes for Coming Storms

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Waterproof boots are essential for January says Fitness Footwear, as heavy rain forecast for the rest of the month.

Heavy rain and gales will sweep across Ireland and into western Britain. However, this will be the quiet before the storm - or even storms. Once this bad weather blows away, another spell of rain and gales is expected to zip in with some of the worst effects being across Wales and the southwest with some wind damage and local flooding.

Most of the UK has been hit by January floods with residents and emergency services on alert as more strong winds and heavy rains are on their way. With widespread flooding caused chaos across the country, weather forecasters have predicted that there is more rain to come.

As emergency services rescued people trapped by rising water levels in their cars and houses throughout the week, forecasters have predicted rain until the end of the month.

Sky News weather presenter Isobel Lang said: "Heavy rain and gales will sweep across Ireland and into western Britain. However, this will be the quiet before the storm - or even storms. Once this bad weather blows away, another spell of rain and gales is expected to zip in with some of the worst effects being across Wales and the southwest with some wind damage and local flooding."

As many holiday makers look set to leave the country for the 2009 Ski season, forecasters are advising caution on the roads as high winds are expected to add to difficult driving conditions in poor visibility, with motorists urged to take care in the wet weather conditions.

Fitness Footwear is strongly recommending waterproof boots for a safe trip to work in the heavy rain and strong gales.

MD Luke Blarlow said: "Because of the sheer volume of rain water that is forecast to fall throughout the rest of January, a regular pair of walking shoes isn't going to last long outside."

Innovative footwear is needed for the extreme weather conditions with Gore-Tex shoes topping the list of recommendations for its renowned protection and durability against the elements.

The Hertfordshire based online retailer has seen its sales of apres ski boots soar with the ski season rush, but with a sudden surge in rain fall, the company may struggle to meet the demand for appropriate waterproof footwear.

However, Mr Barlow promised that Fitness Footwear would do their very best to meet the needs of their customers with a dedication to keeping the public safe during this time of heavy rain fall and avoid the threat of immersion foot.

Immersion foot is caused by water and cold, which gained its common name 'trench foot' from the trench warfare of World War I. Although recently, doctors tend to see the condition most commonly in builders, security guards, hikers, extreme sports enthusiasts and festival goers.

At festivals the majority of trench foot cases involve someone who came in trainers or walking boots, who then got their feet wet and continued to wear their soggy footwear.

Trench foot can occur within 24 to 48 hours, which is why waterproof boots are so important to prevent cold and maintain the body's supply of oxygen and nutrients to the feet. Otherwise the blood vessels restrict their flow to extremities to conserve heat for the body which can cause severe nerve and tissue damage. Left untreated, this can often lead to amputation and in some extreme cases, even death.

Mr Barlow advises well fitting, waterproof footwear for the cold, wet and windy weather conditions as well as polypropylene sock liners which are designed draw moisture away from the skin to help keep feet warm and dry.

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Dedicated to offering the web's widest choice of sports shoes and outdoor footwear, FitnessFootwear is one of the fastest growing independent shoe retailers in the UK with over 30 brands, more than 2000 products and thousands of new customers every day.

FitnessFootwear bring their philosophy of efficiency and fun to their products and company culture, with a huge selection of shoes, boots and footwear for every activity and occasion, combining the comfort with style and function with fashion.

In just 5 years of shoe retailing, Fitness Footwear has developed an extensive catalogue of sports shoes and accessories for all ages which combine comfort, style and fine quality.

FitnessFootwear is based in Woolmer Green, Stevenage, Hertfordshire.
This press release was written by Adam Smith

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Luke Barlow
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