WearIt Launches The List - Free Personal Shopping via Email

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The List helps shoppers look good and save time with personalized email updates on their favorite brands and apparel.

WearIt Launches The List - Free Personal Shopping Via Email

Every email is unique and customized to your tastes.

Today WearIt (http://www.wearit.com) introduces The List -- free personal shopping via email. The List enables shoppers to look fabulous without spending hours at the mall or hunting for bargains online. After opening a free account, members will receive personalized email updates on the latest looks and hottest sales from their favorite brands.

"Imagine viewing all of your favorite designer pieces from across the web in a simple and personalized email update," said Kate Fogelsong, Vice President of Marketing at WearIt. "Every email is unique and customized to your tastes."

To sign up for The List, shoppers visit http://www.wearit.com and pick their favorite brands and apparel types. Shoppers can specify the frequency and day of the week when their personalized emails will be delivered. Through relationships with top merchants including eLUXURY, Saks Fifth Avenue, Nordstrom, Shopbop.com, NET-A-PORTER.COM, and other well known shopping sites, WearIt searches for products that match each member's tastes. Product matches are then sent in the next scheduled email, which includes pictures of the products and links to where they may be purchased.

The List emerged when three Stanford University graduates decided to create a better online shopping experience for their sisters. Initially available exclusively to Facebook users, The List gained immediate popularity among women who wanted to look good and save time and money while shopping online. Today, The List welcomes shoppers from across the nation to open a free account by visiting http://www.wearit.com.

About WearIt
WearIt, the online fashion company, helps shoppers discover and share new styles online. Through The List, a free personal shopping service, WearIt offers a convenient and easy way for members to look good while saving both time and money. The List provides personalized email updates on the latest looks and hottest sales from members' favorite brands. WearIt's three Facebook applications - Shoe of the Day, Handbag of the Day, and Dress of the Day - empower over 100,000 global members to share and discuss the latest in fashion trends. WearIt is based in Palo Alto, CA.

For media inquiries please contact:
Kate Fogelsong


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