The Weather Channel Launches Brand New Website - weatherchannel.com.au

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The Weather Channel has relaunched its weather website to give users instant access to their local weather forecast. Weatherchannel.com.au has a revolutionary interactive weather map that combines forecasts, satellite, radar and lightning information all on a single webpage.

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The Weather Channel has broken new ground in presenting weather online. Weatherchannel.com.au provides all your weather information on the one page in a format that is fast, logical and easy-to-use.

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The Weather Channel has transformed the way weather forecasts and information are presented online with the relaunch of its weather website, weatherchannel.com.au.

The new weatherchannel.com.au provides local three-hourly, part-day and 10 day forecasts, as well as rainfall probability details, quickly and easily for every postcode in Australia.

The Weather Channel’s site also has a revolutionary interactive weather map that combines current temperatures, local, state and national weather forecasts, radar, satellite and lightning information all on a single web-page. As the weather map displays satellite and radar data from over the past day and for the future 24 hours, users online can track how storms move over time. Users can even make the map full-screen for a truly breathtaking experience of the weather.

In a first for Australian weather websites, weatherchannel.com.au utilises cutting-edge geo-targeting technology. The website recognises the user’s location and immediately displays weather information for their area, thus enabling faster access to their local weather forecast. Users also have the option to save multiple locations for easy access to forecasts for other parts of Australia.

The Weather Channel’s new site was conceived following extensive user research that found users wanted a superior solution for finding both simple and complex meteorological information in a format that was easy and quick to use. In response to this, The Weather Channel created a one-page weather forecast experience that can be viewed full screen or with the zoom function, all with a simple drag of the mouse.

“The Weather Channel has broken new ground in presenting weather online,” says Julian Delany, General Manager at The Weather Channel. “Weatherchannel.com.au provides all your weather information on the one page in a format that is fast, logical and easy-to-use. It is the perfect complement to the expert opinions of our presenters on-air.”

The Weather Channel website was built in collaboration with Tongue, who delivered the design, IA and communications strategy, and Artis Group, who built the database and the mapping and backend elements of the site.

Weatherchannel.com.au is online now.

For further information or to arrange an interview with Julian Delany, please contact
Claire Nance: 02 9813 7007

About The Weather Channel: Australia’s only 24 hour weather channel offers up-to-the minute reports throughout the day. A dedicated team of meteorologists, weather presenters and environmental hosts provide weather analysis and environmental news from around the nation and the globe. The Weather Channel supplies local weather on-demand through its world class interactive television service – Weather Active. The Weather Channel is part of the leading television channel and program production company XYZnetworks.

About XYZnetworks: XYZnetworks owns and operates eight leading brands including The LifeStyle Channel, LifeStyle FOOD, LifeStyle YOU, Channel (V), (V) HITS, MAX, Country Music Channel and The Weather Channel. Collectively the channels reach more than 4 million* television viewers. XYZnetworks is equally owned by FOXTEL and AUSTAR. *Source – OzTam

The Weather Channel is available on FOXTEL and AUSTAR on Channel 603.

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Claire Nance
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