The Weather Channel Mobile has been a leader in the mobile space for nearly ten years, and during that time we've learned what users want in a mobile experience
Atlanta, GA (Vocus) October 27, 2008
The Weather Channel Mobile today announced the launch of its advanced mobile weather application for the Android platform. Available through the Android Market on the T-Mobile G1 phone, the new application gives users the ability to view fully customized weather maps, detailed conditions and forecasts, local video and severe weather alerts. Weather information can be viewed for neighborhood landmarks such as schools, parks, lakes and more to assist with daily activity planning. In addition, location-enabled severe weather alerts let users know when dangerous weather threatens their area.
Through the “find me” function within The Weather Channel for Android application, users can get weather forecasts for their pinpointed location or can search by city, ZIP code, street address or landmark, for the most precise weather conditions available on a mobile device.
Multiple areas can be saved and nicknamed for quick reference. For example, consumers can find the forecast at home, keep up with airport conditions for a traveling spouse, and check in with a parent’s forecast in California -- all from one customized screen.
The Weather Channel for Android is an effective use of the many capabilities of the Android platform and offers unrivaled ease-of-use. The application includes interactive maps that are fully customizable and feature the functionality of Google Maps. Users can decide to display layers such as radar, clouds, UV index, rainfall, snowfall and more. Location-based video forecasts with The Weather Channel on-air talent include conditions and forecasts for your current location or other U.S. locations.
“The Weather Channel Mobile has been a leader in the mobile space for nearly ten years, and during that time we’ve learned what users want in a mobile experience,” said Louis Gump, VP of Mobile for The Weather Channel Interactive. “This product builds upon that deep knowledge and resource base, with features such as interactive maps, severe weather alerts, and extensive customization options available on this new platform. As a result, this product will again change the way consumers interact with weather information, from Concourse A at the airport to bleachers at the local softball field and beyond.”
The new Android application features patented technology from The Weather Channel® that provides detailed weather conditions accurate up to 2 kilometers to provide users with the current conditions specific to their exact location -- not just the city or region. This technology goes beyond the current weather reporting system, combining traditional weather observations with even more data to provide unique conditions for more than 1.9 million locations -- literally filling in the gaps of the reporting systems used by other providers.
The Weather Channel for Android was selected as one of the Top 50 applications in Google's Android Developer Challenge, an international developer contest launched in January 2008 that was designed to inspire the creation of applications to "surprise and delight" mobile users. The Weather Channel application was selected as a semifinalist from 1,788 entries submitted by developers in more than 70 countries. As a semifinalist, The Weather Channel Mobile team received a $25,000 cash prize that will be donated to the National Science & Technology Education Partnership to promote achievement in science, math and technology at local middle and high schools.
For more information about The Weather Channel Mobile and its complete lineup of products and services, please visit http://www.weather.com/mobile.
About The Weather Channel Interactive:
The Weather Channel Interactive (TWCI) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 location IDs worldwide. TWCI reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCI also provides consumers with unique and customizable products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including http://www.weather.co.uk, http://www.meteo123.com , http://www.wetter123.com , http://www.canaldotempo.com and http://www.weather.com/espanol.
For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit http://www.weather.com/press.
The Weather Channel
mmedori @ weather.com