Coradiant Inc. Appoints ivantage Ltd, Web Marketing Specialists, as Partner for UK and Europe

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ivantage Ltd adds Coradiant’s Analytics In a Box (AIB) appliance to extend its proven range of Web analytics solutions based on Google’s technology

“We predict that Analytics In a Box will create the motivation for many organizations to liberate themselves from the expensive misery of existing, outdated Web analytics packages and embrace today’s performance, cost and usability attributes”

ivantage Limited today announced that Coradiant Inc., a leader in Web Application Performance Management solutions, has appointed ivantage as a Partner for supplying and supporting the innovative 'Analytics In a Box' (AIB) Web analytics appliance to the UK and selected mainland European countries.

ivantage Limited is an established supplier of Web marketing services with a particular emphasis on Web analytics, delivering strongly positive ROI from clients’ campaigns. Capitalising on a relationship with Google, as long as that of any UK company, which has endowed it with wide and deep experience of both Google Analytics and Urchin Software from Google, ivantage is uniquely placed to deliver Enterprise scale Web analytics solutions to both existing and new classes of customer.

Analytics In a Box, powered by Coradiant technology, is a secure, turn-key Web analytics appliance that passively taps and collects Web traffic data and delivers comprehensive reports by means of a special implementation of Google's Urchin Software, tightly integrated with the appliance. Organizations benefit from a much reduced cost of ownership and quicker access to market intelligence via on-demand analytics. IT operations are freed up by the elimination of log file maintenance and the reduction in page tagging. Analytics In a Box resides behind the corporate firewall; data is securely stored within the appliance so reducing concerns about privacy and security.

“We regard the prospect of delivering this unique Web analytics solution as really exciting”, said Matt Trimmer, Managing Director and founder of ivantage. “We have been delivering official Urchin solutions since 2004 and recognise this as an unprecedented technology step which will elevate Urchin to the Enterprise-scale applications where it really belongs”. “We predict that its availability will create the motivation for many organizations to liberate themselves from the expensive misery of existing, outdated Web analytics packages and embrace today’s performance, cost and usability attributes”.

Analytics In a Box builds on Coradiant’s TrueSight technology platform to provide a flexible analytics solution for marketers’ time-sensitive analytics needs. Marketing people get near-immediate access to campaign data resulting in faster, more flexible decision making. IT services can easily support and manage the Web analytics appliance within a secure IT infrastructure, with minimal application tagging and no log file maintenance. Development and QA resources previously needed to test tagging implementations are eliminated resulting in immediate resource savings. A complete set of dashboards is available for executive ease of use, but without compromising access to granular data which supports deeper insights into marketing optimization, site performance, content optimization, conversion behaviour and navigational analysis.

“Coradiant’s unique appliance approach to Web analytics makes deployment and ongoing operation efficient and secure,” said Avinash Kaushik, industry expert and author of ‘Web Analytics 2.0’ and the best selling ‘Web Analytics: An Hour A Day.’ “Web analytics is a critical part of Web strategy as it yields great insights into user behaviour. Delivering the high value of Google Urchin software in an appliance form enables more organizations to take advantage of these insights faster.”

“Coradiant’s core technology enables precise, real-time analysis of user interaction and makes the deployment and operation of Web analytics easy, secure and manageable,” said Ali Hedayati, president and COO of Coradiant. “This partnership empowers Web analytics with a complete view of the end-user which is imperative for managing online business processes.”

About Urchin Software from Google
Urchin is the precursor and now sibling of Google Analytics. Rather than being software as a service, it is an installable package intended for larger enterprises, intranets, and Web hosting companies. Urchin is available from authorized resellers worldwide. More information is available at

About Coradiant
Coradiant is the leading provider of equipment used to manage, optimize and troubleshoot Web applications. Coradiant's award-winning TrueSight® products use customer metrics gathered from each Web visitor as their primary data source for IT management. Coradiant Web Performance Management products are deployed in hundreds of leading organizations and Fortune 500 companies including those providing software as a service (SaaS), e-commerce, entertainment, finance, insurance, healthcare, and education. Coradiant is headquartered in San Diego. For more information, please visit

About ivantage Ltd
Founded in 2002, ivantage is a leading Internet marketing company serving clients both directly and through agencies by supplying practicable, accurate, thorough and ethical Internet marketing advice, while taking an approach which encompasses all relevant aspects of a client's Web presence.

ivantage delivers exceptionally effective Web marketing services – SEO and PPC with Web analytics and conversion optimization – for site owners whose focus is on strong ROI via high search engine rankings, compelling paid-search advertising and effective conversion in order to attract and retain profitable, returning visitor traffic. Because the use of Web analytics is essential to the accurate calculation and reporting of ROI, ivantage has consistently promoted their use as an essential component of online marketing campaigns.

ivantage is a Google Analytics Authorized Consultant and an Urchin Software Authorized Consultant.

© 2010 ivantage Limited. All rights reserved. Coradiant Inc. and TrueSight are either registered trademarks or trademarks of Coradiant, Inc. All other trademarks are trademarks of their respective owners.

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