The backbone of SEO [search engine optimization] is content. The brand's ability to connect with users relies on using fresh, informative, and relevant content that is not just search engine-friendly, but also shareable by users.
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Toronto, Canada (PRWEB) June 28, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top reasons why it’s important for brands that want to rank higher on Google to update their dynamic web content regularly.
"The backbone of SEO (search engine optimization) is content. The brand's ability to connect with users relies on using fresh, informative, and relevant content that is not just search engine-friendly, but also shareable by users," says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. "On top of that, new research shows that relevant, fresh content is closely linked with high Google Search rankings."
According to Iaboni, there are two kinds of web content: static and dynamic. Static content, as found in the "About Us," "FAQ," and "Contact" pages, does not change very often, while dynamic pages, including blogs and updates, need to be changed regularly. When a search engine like Google finds a site with fresh, original, relevant content, it deems it is current and provides useful information, and rewards the site with a higher ranking.
There’s more to creating fresh content that is readily discoverable by search engines than text. Original, quality content should also include images, infographics, and videos, Iaboni explains.
According to a Searchmetrics report, businesses that ranked the best, to a certain extent, tended to have more text, and even more multimedia content than was the case in 2012. Ultimately, images and videos make text more visually appealing for users and Google; the higher the number of images on a web site, the better the ranking. (Source: searchmetrics.com, survey, "SEO Ranking Factors –Rank Correlation 2013," June 2013; http://www.searchmetrics.com/media/documents/ranking-faktoren/download-ranking-factor-study-2013.pdf,)
"The quality of content, which was always very important, has now become even more so," says Iaboni. "This is because of search engines, and Google in particular, favouring and evaluating a site’s content according to its quality, relevance, and use of multimedia channels."
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).