Super Bowl XLVI Just a Few Days Away, Local Businesses Are Reaching Out to Graphic Designers

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The Super Bowl drives in substantial revenue to businesses of all sizes around the country. Finding the right designer to create a brand that appeals to their target market is the difference between the success or failure of an advertising campaign. Titan List & Mailing Services, Inc., discusses the impact of the Super Bowl on generating revenue for businesses around the country, and the importance of advertising and brand identity.

The Superbowl, America’s premiere sporting event, commands the largest advertising campaigns of the year. Businesses large and small around the country generate significant revenue in the weeks leading up to the Super Bowl. Titan List & Mailing Services, Inc., a leading advertising and design firm in South Florida, has been an integral part not only to the success of local businesses in Boca Raton and south Florida, but also to small and large businesses around the country.

“Most people think about the multi-million dollar commercials when discussing Super Bowl advertisements. A much larger part of the revenue earned during the Super Bowl is from businesses around the country selling food and beverages, apparel, electronics, or even mortgages,” according to Jared Braverman, Director of Internet Marketing and Design at Titan List & Mailing Services, Inc. “Super Bowl advertisements can cost as much as $3.5 million for a 30 second spot, and as low as the cost to print a piece of paper advertising 2 for 1 wings at the Wing Shack on Super Bowl day. The success of these advertisements can be directly correlated to the exposure, and the quality of the design and brand identity.”

Titan List & Mailing Services has contributed to the success of hundreds of businesses through their combination of targeted marketing using data lists, direct mail, and internet marketing / SEO and award winning graphic and web design. “It’s hard to put a value on a design that really strikes a chord with the people a business wants to market to. It’s a shame we don’t charge by the value of the designs or their ROI,” says Jared Braverman.

This year it is estimated that over 170 million will be watching the Super Bowl; 35 million will be partying, 60 million will be going out, and close to 4 million will be buying a new tv. Restaurants and bars generate significant revenue by advertising food and drink specials ahead of time and creating a good restaurant menu design for the game. Retailers attract new customers with advertisements targeting Super Bowl viewers that want a new tv or furniture for the game. According to a new survey by the Retail Advertising and Marketing Association, conducted by BIGresearch, the average consumer is expected to spend $59.33 on game-related merchandise, apparel and snacks, up from $52.63 last year. Total Super Bowl spending is expected to reach $10.1 billion.

Football fans have been eagerly awaiting Super Bowl 46 in Indianapolis, with the New York Giants matching up against the New England Patriots, and more people than ever will be watching. This is a time where any size business can strengthen their brand identity and increase their profits by leveraging the right mix of advertising and graphic design.

Titan List is a full service Advertising and Design agency specializing in Data Lists, Direct Mail, Website / Graphic Design, and Internet Marketing / Search Engine Optimization. Titan List has a team of highly qualified individuals with over 30 years of experience in the marketing trends that fit your business. Let Titan List maximize your business potential through marketing expertise and creative design. | 800.544.8060


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Jared Braverman, Director of Marketing
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