81% and 95% of patrons of local businesses browse the internet first before making a decision as to whom they should patronize
(Vocus/PRWEB) April 14, 2011
SmartBox Web Marketing founder and CEO Colin Receveur announced the undertaking of a new research study targeted at dentists. The study looks to quantify local patient use of the internet compared to a dental practices' ranking for various geographic markets. Commonly accepted statistics suggest that somewhere between 81% and 95% of patrons of local businesses browse the internet first before making a decision as to whom they should patronize.
“We’ve looked at figures for practices in various communities and the results show that those offices experience spikes in internet traffic before someone calls for an appointment. Our goal is to determine variables in these figures such as percent of internet users in relation to the size of the community, and web traffic in relation to the rankings of various dentists on search results such as Google,” explained Receveur. “We’re looking for common trends which affect local dentists.”
SmartBox Web Marketing will determine where dentists experience the greatest benefit by having a web presence. By mapping internet traffic and phone calls generated from various advertisements and listings across the internet as it relates to dentists and dental specialists, SmartBox will determine what areas of the internet professionals in the dental field will benefit the least and most from.
“Dentists of all types and specialties can participate in the study as long as they meet a few simple criteria,” said Receveur. “They must be a brick and mortar business serving a local population, not a dental supply warehouse or of that nature. They must have had a website promoting their business for at least a year. The latter restriction is to ensure that they have had time to build a track record in local searches by their community and to make sure that Google, Bing and Yahoo crawlers have discovered their sites.” There is no obligation required to participate in the study.
As part of the study, SmartBox will provide the dentists with an analysis of their local community with the numbers of people who conduct internet searches, particularly for their own specialty or general practice. A significant factor in the number of calls originating from this will be the practice's ranking in the search results. Commonly accepted statistics show that the top #1 ranking gets roughly 50% of the traffic for that page, #2 ranking gets 25%, and #3 around 10%, with the balance of the results sharing the remaining 15%. By analyzing the total searches in a geographic area versus the ranking a particular office has when searched for, our study will attempt to predict the number of phone calls and new patients an office could receive in a given month.
“We've been collecting data from around 135 of our current clients,” said Colin, “but we figure we're looking looking to expand our sampling to 200 practices. Once we hit this mark we’ll close the study and complete our analysis. When the study is complete, which will take about 3 months, we’ll email all of the participants a final report that should shed some light on what they can do to boost their websites performance as they market their practices online.”
Any locally based dentist, regardless of their location, that has had a website for at least a year is encouraged to participate. “In fact,” says Receveur, “they should sign up quickly because this study will be capped at 200 participants.”
Interested doctors can log on to http://www.SmartBoxWebMarketing.com/seo-study.htm and fill out a very short questionnaire. The form asks for simple geographic information, the type of practice they operate and a contact email so that findings and the final report can be emailed to them. There is no obligation required to participate in the study.
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