Clicks are one thing, but calls are much better of course. A click on a website, a response to a radio spot or newspaper ad must translate into a call to the business otherwise there is no revenue. The problem for many is knowing which actually works.
New Albany, IN (Vocus/PRWEB) April 07, 2011
Zetetics™ is a software package that ties advertising efforts together with phone tracking. Any time an ad is launched, whether online or offline, the system assigns a particular phone number to the ad and monitors the numbers of calls business owners receive from that particular ad. Colin Receveur, founder and CEO of SmartBox Web Marketing, says even the analytics of websites cannot deliver performance figures for a particular advertising initiative. “Clicks are one thing, but calls are much better of course. A click on a website, a response to a radio spot or newspaper ad must translate into a call to the business otherwise there is no revenue. The problem for many is knowing which advertisement is generating those calls.”
Zetetics™ has always been part of the package SmartBox Web Marketing provides to their clients, but now they are making this component available to any local business. “It has proven very useful to our SEO and PPC clients,” says Receveur, “and the number one comment I get regarding Zetetics™ is how much money it is saving them. Because it’s such a useful tool we decided to roll it out to any business that wants to take advantage of it.”
But Zetetics™ does not just track calls. It records them as well. When someone calls into an office an MP3 recording is generated, along with weekly reporting, so that the user of the system will not only see the effectiveness of their campaigns but be able to monitor calls for quality control purposes. This often leads to the re-training of front desk staff to better accommodate customer calls.
“Every business has key words or phrases in their advertising that resonate with their customers, but knowing which ones those are through the use of Zetetics™ can help to define a successful campaign before it is ever launched. Following the sales process right up to, and including, the incoming call from a customer monitors the effectiveness of the entire advertising campaign,” explained Colin.
If you have a business that advertises in any way, whether it is on the web, in print or on the air, you can now discover the effectiveness of your advertising and how it directly relates to calls to your office or business. Contact Colin Receveur at http://www.SmartBoxWebMarketing.com/zetetics-pr.htm or call his office at 888-741-1413.