Increasing Awareness and Technological Advancements to Drive Global Web-To-Print Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on the ‘Web-To-Print’ market. Global market for web-to-print software is projected to reach $869 million by the year 2017. Major factors driving growth in the market include customers becoming increasingly web-savvy, rapid advancements in the area of digital print technology, and increasing number of orders placed online. Rising number of printers that possess digital printing capabilities, ease of implementation, favorable consumer demographics and increasing awareness are also fuelling growth in the market.

Web-To-Print: A Global Strategic Business Report

Follow us on LinkedIn – Web-to-print or W2P is an advanced and efficient approach for accepting files on the Internet, whereby the user can gain access to the associated high-value services. Businesses are at the forefront of adopting various web-based applications due to high degree of efficiency offered by them. The technology has emerged as a robust solution, and become integral to the workflow automation. Major end users of web-to-print solutions include manufacturing, healthcare, educational and financial sectors. W2P technology is capable of enhancing productivity, lowering production costs, and minimizing turnaround times, thereby increasing the company’s value proposition. The recent global economic downturn forced clients to exercise control on costs and prioritize transparency. Consequently, the need for online procurement software with high efficiency as well as ability to deliver goods became more prominent. As a result, demand for software solutions such as Web-to-print rose substantially during the recession, even as the global software market as a whole witnessed tough times. Web-to-print also allows services such as ordering, designing, paying as well as tracking jobs to be performed over the Web. The technology is finding favor as a tool for overhauling the branding, document management and marketing strategies of companies. When compared to other latest technologies, such as social media, QR codes and inkjet presses, W2P holds an edge. Inkjet presses involve enormous investment, while success of QR codes is dependent on pace of smart phone adoption. On the other hand, social media marketing is likely to offer superior results only as part of an overall cross-media marketing initiative.

Web-to-print is increasingly being used for implementing radical changes to the marketing strategies of organizations, moving away from the technology’s earlier usage for online print ordering applications. This is evident in the changing document management models and cost structures, and the focus on personalization and customization. W2P technology offers a wide array of capabilities ranging from document management and centralized brand to comprehensive personalized and customized marketing collateral, which are capable of rapidly transforming the manner in which companies communicate with their clients. W2P is emerging as an essential tool for print service providers (PSPs), enabling clients to gain access to a wide array of services ranging from job submission to personalized marketing campaigns. W2P enables PSPs to minimize costs, staffing requirements and potential errors.

The US represents the largest regional market for Web-to-Print worldwide, as stated by the new market research report on Web-to-Print. W2P is gaining popularity in the US, corroborated by the fact that about 50% of the print providers in the nation have invested in W2P solution. Rapid strides made by the W2P market has led to the emergence of several print firms that are exclusively engaged in offering print services based on online submission methods. The adoption of online print operations is expected to increase further driven by the continuous growth of e-commerce market. However, growth in the global Web-to-print market is projected to be driven by Asia-Pacific, which is projected to grow at a compounded annual rate of around 15.3% during the analysis period 2009-2017.

Major players profiled in the report include Avanti Computer Systems Limited, Bitstream, Inc., Celstream Technologies Limited, Four51 Inc, GMC Software Technology Inc, HIFLEX GmbH, InterlinkONE, Inc., NowDocs, International Inc., Online Print Solutions, and Xerox Corporation among others.

The research report titled “Web-To-Print: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides comprehensive market overview, trends & issues, recent industry activity and profiles of market players worldwide. Analysis and overview is provided for the years 2009 through 2017, for major geographic markets, such as US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. The study also provides historic data for an insight into market evolution over the period 2003 through 2008.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
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