Web Analytics: Easy or Hard
Redding, CT (PRWEB) September 14, 2009
On Tuesday, September 29 at 1 PM Eastern Daylight Time, Search Marketing Now presents "Web Analytics: Easy or Hard," featuring Jim Sterne, Chairman of the Web Analytics Association. This webcast is free and is sponsored by Unica Corporation.
Sterne will a common debate among the web analytics community: are web analytics easy or hard? And what can marketers do to make web analytics easier?
When used correctly, web analytics provide insight into web marketing performance and customer behavior, empowering internet marketers to improve effectiveness and personalize interactions. Strategic and tactical decisions become informed, often leading to greater profits and new opportunity.
For many internet marketers, the challenge lies in knowing how to translate web analytics reports and key performance indicators into better business results. What data should online marketers track? If resources are limited, what analytics should an online marketer focus on first? And what about web analytics tools -- if a marketer is using a web analytics tool and still having trouble is it the tool or the analyst that's making it hard?
This webcast will look at why web analytics is BOTH easy and hard, and why it's important to know what to expect of your analysts and of your web analytics tools.
Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the international eMetrics Marketing Optimization Summits and is the Founding President and current Chairman of the Web Analytics Association.
This webcast is sponsored by Unica Corporation, Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions. Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit http://www.unica.com.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.