IndexTools Announces NovaRising as Its Key Alliance Partner in UK

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IndexTools (Inc.), leading provider of cutting edge online marketing analytics platform, announced today a Key Alliance Partnership with NovaRising, the UK-based full-service digital marketing agency.

The bottom line for many of our clients is that we're consistently generating a higher level of quality traffic at reduced spends; brand awareness is being maximized and conversion rates are up.

IndexTools (Inc.), leading provider of cutting edge online marketing analytics platform, announced today a Key Alliance Partnership with NovaRising, the UK-based full-service digital marketing agency.

"Brands need to wake up to the revolution happening within integrated search and analytics. Search has traditionally been conducted as a standalone activity, but the demands of cross-channel marketing require that it start to be judged against the range of other activity undertaken by a brand," said Rob Walk, Managing Partner of NovaRising. "I'm not a media agency man but a digital strategist," Walk emphasized. "The bottom line for many of our clients is that we're consistently generating a higher level of quality traffic at reduced spends; brand awareness is being maximized and conversion rates are up."

Walk credited this success to a practice of consistently monitoring, optimizing and comparing the full range of channels with which NovaRising works, be they search, email, online advertising or social media - a methodology that gained added strength this month as NovaRising joined leading online marketing analytics platform IndexTools in a Key Alliance Partnership.

"In many cases we've had to work with the tools our clients have at hand - which can be painful," Walk said. "However, when we are in the position to advocate a solution, we have found that IndexTools is far more advanced and flexible that most other tools in the market place, giving us the ability to customize it and integrate it with our clients` marketing infrastructures and databases."

"Improving clients' bottom line by means of more demonstrative, actionable analytics is mission- essential," explained IndexTools COO Dennis R. Mortensen.

"We provide all our clients with the ability to assess performance across multiple channels at the same time," said Dennis R. Mortensen. "And with the introduction of the IndexTools Marketing Optimization Framework in February we will empower companies way beyond just traditional web analytics reporting."

"We recently finished a complete re-build of Austravel's website (a TUI company), which now incorporates AJAX user customization, dynamic product inventory population from the central TUI XML data feed together with GoogleMaps API integration to produce a contextualized navigation," said Rob Walk. "IndexTools will allow us to test the level of user engagement we achieve with the new design and continue to improve usability in order to create a fully immersive brand experience for the customer."

About NovaRising
NovaRising is a full-service digital marketing agency and one of the UK's foremost 'emerging media' innovators. Currently, it is running campaigns across multiple digital channels and delivering 'emerging media' and digital strategies for several global brands incorporating the latest technologies and techniques from IPTV & interactive TV through to Integrated Search and eCRM activities. NovaRising's clients include: AXA, BBC, IBM, TUI and Jumeirah Hotel and Resorts.

About IndexTools
IndexTools offers a highly customizable and scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.

IndexTools' services have boosted the online performance of more than 3500 clients worldwide, including Tesco, Vodafone, PriceRunner, and John Deere.

IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, and operates from three offices:
•IndexTools Americas -- New York, US
•IndexTools Germany, Austria & Switzerland -- Frankfurt, Germany
•IndexTools EMEA, Asia Pacific -- Budapest, Hungary
IndexTools' competitors include Omniture (Visual Sciences, WebSideStory) Webtrends, and Coremetrics.

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Andrea Simon
IndexTools
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