Free White Paper: How CMOs Can Transform a Corporate Website into a Marketing Machine

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Clickability, a web-based content management system provider, has released the white paper “Leveraging Website Marketing: Top 10 Website Solution Capabilities” that shows marketing executives how to create engaging content on their website that will lead to qualified sales leads and increased revenue.

99% of our leads are inbound, and they come in primarily through the website. Our website is our most critical lead generation tool—it’s what makes this business click

Clickability, a web-based content management system provider, has released the white paper “Leveraging Website Marketing: Top 10 Website Solution Capabilities” that shows marketing executives how to create engaging content on their website that will lead to qualified sales leads and increased revenue. As more consumers and businesses make purchasing decisions based on the effectiveness of a website’s ability to engage them, marketers who fail to leverage their web presence to create qualified sales leads for their enterprise are missing out on a substantial revenue opportunity.

To download the white paper go to:
http://www.clickability.com/campaigns/How_To_Transform_Your_Website_into_a_Leads_Generator.html

The cornerstone to a successful online marketing plan is the ability to create content that prospective customers want to consume. Prospects find this content through social media sites, search engines, and email recommendations. Content that engages a customer base most effectively is informative - helping them solve an immediate and direct problem - or entertaining.

“99% of our leads are inbound, and they come in primarily through the website. Our website is our most critical lead generation tool—it’s what makes this business click,” says John Hamilton, Director of IT at Zenoss.

Among other topics the white paper will cover:

  •     Why many website fail to deliver qualified leads. The internet is littered with websites that don’t generate revenue. Discover how to build a website that does not fall by the wayside.
  •     How to use “Lead Scoring” in order to track which visitors to the website are the most likely to make a purchase.
  •     How to create dynamic content that ensures each visitor has a unique and customized experience.

To download “Leveraging Website Marketing: Top 10 Website Solution Capabilities”, go to: http://www.clickability.com/campaigns/How_To_Transform_Your_Website_into_a_Leads_Generator.html

About Clickability, Inc.
ClickabilityTM is the global leader in on demand Web Content Management (WCM). The company enables enterprise marketers and media companies to create, maintain and deliver websites that shape visitor experiences. With world-class website delivery infrastructure, powerful content management and innovative website marketing applications, the Clickability Platform serves more than 600 million pages per month and powers hundreds of websites in more than 50 languages. Enterprise customers such as Amcor, Cantor Fitzgerald, NetApp and PR Newswire, as well as media and entertainment leaders such as Smithsonian, the Tribeca Film Festival and The Wall Street Journal, rely on Clickability's cloud-based platform to reduce costs, increase revenues, build global brands and deliver better visitor experiences.

Hosted in multiple secure, energy-efficient datacenters, the multi-tenant Clickability Platform offers customers a world class platform they can depend on. Founded in 1999, the privately held company is headquartered in San Francisco. Clickability garnered the Software and Information Industry Association’s CODiE Award for best content management solution in 2008 and 2009, as well as CRM Magazine’s 2010 Rising Star CRM Service Award. More information is available by calling toll-free 888-352-9682 or visiting http://www.clickability.com. Connect with Clickability at http://www.facebook.com/clickability and http://twitter.com/clickabilityinc.

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Jeneane Crawford
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