Web Portals and Online Communities: A Global Outlook
San Jose, California (PRWEB) January 16, 2012
Follow us on LinkedIn – Web portals that offer a gateway to the World Wide Web, have in recent years transcended from merely being providers of information, to being a social networking tool to help people/organizations connect with each other. Although web portals are generally considered as identical to search engines, they are much broader in scope as they include categories of information sources such as shopping sites, chat rooms, e-mail, forums and news, among others. Currently, finding favor are specialized industry web portals that enable companies to grow their businesses at unimaginable rates, thus providing a new avenue of opportunity in the Internet business. Presently, businesses worldwide are utilizing enterprise web portals and/or business portals to harness productivity enhancement advantages. Firms that previously used portals mainly for internal communication purposes are now implementing them to reach out to a wider group of customers.
In this context, the trend towards advertising online on major online communities and web portals is gathering momentum, given the potential of these advertising vehicles to bring about a large number of hits to the advertisers’ websites thus optimizing returns on investments. The explosion of web communities, over the last few years, has brought into the spotlight the power of these communities in strengthening the relationship between companies (advertisers) and their customers. Advertisers are increasingly leveraging online communities by engaging their customer base in their natural setting. Several companies are now successfully running marketing campaigns within social networks. Online communities including social networking communities are now beginning to occupy center stage in e-commerce. Advertisements in the form of animated flash banners, flash animated intros, static advertisements, among others, are therefore gaining popularity on web portals such as Facebook, Twitter, YouTube, Plaxo, LinkedIn, among others, and search engines such as Google, Yahoo, Bing, among others.
Also gaining in popularity is the concept of business to business portal advertising wherein the portal serves as a common website for its members and connects numerous businesses worldwide. The rise of numerous industry specific portals with continuously growing number of members and visitors is fuelling the trend. Against this backdrop, the overall growth in online advertising therefore augurs well for the future of web portal advertising. Utilization of web portals in the public sector is also gaining immense popularity as a critical technology, especially for electronic governance. Multi-functional government portals that provide multiple benefits for users, such as, single access point, indexing/search/retrieval capabilities, and access to structured, and unstructured textual data, among others, are poised to become indispensable component of e-government initiatives. Focus of governments worldwide to provide easier access to public information, encourage increased citizen involvement, induce improvements in government processes, provide superior transparency and reduced bureaucracy, will fuel the importance of National e-Government Portals.
The global market for web portals and online communities is therefore expected to witness significant growth in the upcoming years as both individuals and organizations increasingly strive to respond to the changing online environment. Against this backdrop, demand for enterprise web portal design and development services is also forecast to grow as companies increasingly earmark broader budgets for deploying portals to achieve their domain and business specific goals.
The research report titled “Web Portals and Online Communities: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include US, Europe, Asia-Pacific (China, India, Malaysia, and Vietnam) and Latin America (Brazil). The report offers a compilation of recent product launches, mergers, acquisitions and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive industry report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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