Global Web-to-Print Market is Projected to Reach $869 Million by 2017, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on the Web-to-Print market. Driven by the growing awareness about Internet among print clients and their willingness to place online orders, the global market for web-to-print software is projected to reach $869 million by the year 2017.

Web-to-Print: A Global Strategic Business Report

Web-to-print (W2P), also referred to as remote publishing or Web2Print, is the most feasible solution for printers looking to expand business operations, improve efficiencies, reduce costs and enhance customer relations. Though the global economic meltdown has negatively affected prospects in the global software market, few segments including Web-to-print and variable data managed to successfully ride through the tough market conditions. Web-to-print software market’s ability to beat the recession is attributed to the fact that the tool allows companies to benefit from print manager’s knowledge without the associated costs. The recession has facilitated in accelerating the pace of growth and evolution in online buying software. With recession curtailing budgets, the emphasis of W2P systems is on improving operational efficiency or reducing overall costs. Restricted budgets have also opened up new communication channels between departments within a company, a move that has led to the advent of several low-cost highly efficient projects, for instance, stationery and business card portals. Healthcare, manufacturing, financial and education are the most popular verticals generating demand for web-to-print solutions.

The global web-to-print market is driven by the advancements in digital print technology. The increasingly web-savvy characteristic of clients and their willingness to place online orders is a major contributor to the growth of Web-to-print market. The trend is particularly prevalent among younger print customers, who prefer to purchase through online ordering facility. Further, increasing availability of printers with digital printing capabilities are driving growth in the web-to-print market. Another factor favoring the adoption of web-to-print technology is its relative ease of implementation, particularly for business professionals. An aging baby boomer generation and favorable consumer demographics are expected to enhance the significance of W2P in the business sector.

The United States and Europe dominate the global web-to-print market capturing a lion’s share of the world market, as stated by the new market research report on Web-to-Print. The adoption level of W2P varies across European countries, with Netherlands and other Scandinavian nations leading the adoption, along with Austria, Belgium, and Austria. Western Europe offers significant growth opportunities, owing to the early adoption state of W2P technology. Competitive pressures and increasing costs are major factors driving Print Service Providers (PSPs) to adopt W2P solutions. Large companies are leading the adoption of W2P solutions in Western Europe. Digital print specialists, prepress service bureaus/marketing communication services, and commercial printers have a higher adoption rate as compared to smaller companies.

Major players profiled in the report include Avanti Computer Systems Limited, Bitstream Inc., Citation Software Inc., Eastman Kodak Company, Electronics for Imaging Inc. (EFI), Four51 Inc, GMC Software Technology Inc, HIFLEX GmbH, PageDNA, PagePath Technologies Inc., Printable Technologies Inc., RedTie Limited, Saepio Technologies Inc., Vpress, Xerox Corporation, among others.

The research report titled “Web-to-Print: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a strategic review of the industry, key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The report analyzes the market for the following geographic markets – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
E-mail: press(at)StrategyR(dot)com
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