Presidential Candidates Battle for Online Buzz

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Hillary Clinton? John McCain? Barack Obama? Ohio based marketing and media agency to offer free online conference to examine who has the most online buzz.

The Race in 08

We're going to look closely at which [candidates are generating the most buzz], and how they are doing it. We invite the media, analysts or anyone interested in the campaign to join us as we explore the relationship between online buzz and what happens in the voting booth

Leading up to the key presidential primary in Ohio, one organization is offering a free online conference to look at the roles bloggers, webmasters and online influencers are playing in presidential politics.

The conference takes place on March 4th, 2008, the day of the Ohio and Texas primaries. There is no cost to attend the online conference and registration is available on the Webbed Marketing website.

"This is the first presidential election for the 'MySpace Generation,'" said Bill Balderaz, Chief Innovation Officer of Webbed Marketing, an agency that helps organizations measure, create and track online buzz. "This election's youngest voters don't know a world without the Internet. And since the last election, consumer generated content mediums like blogs and social networks have gone from being a novelty to a core way in which consumers and the media communicate with, and influence, each other."

He predicted that many undecided voters will turn to the Internet to learn more about the candidates. "More than 100,000 MySpace Profiles mention the name 'Hillary Clinton.' Do a Google search on 'John McCain' and a Wikipedia page about McCain is the second result--only behind the official McCain site. Every hour 140 blog posts are written about Barack Obama," Balderaz said.

"Most of this content is not created by the candidate's team of advisors, consultants, and attorneys. It is created by real people, who want a voice. And it's shaping the perception we all have about the candidates," Balderaz said. He added that among Webbed Marketing's corporate clients, content generated by consumers is often more influential than "official" corporate marketing.

"We're going to look closely at which candidates are generating the most buzz, and how they are doing it. We invite the media, analysts or anyone interested in the campaign to join us as we explore the relationship between online buzz and what happens in the voting booth," Balderaz said.

According to Balderaz, Webbed Marketing will track and analyze online buzz throughout the primaries, conventions and the general election.

"Our goal is to understand how online voter behavior influences, and reflects, the behavior of real voters in the voting booth," he said.

"For the Democrats, online buzz mirrors what the pundits tell us, Barack Obama and Hillary Clinton and dead even," Balderaz said, explaining that Webbed Marketing uses its Webbed-O-Meter tool to measure buzz generated by voters and the media. "Our algorithm has McCain trailing both Democrats when it comes to buzz."

Balderaz added that the number of blog posts and online discussions about the candidates is climbing every day. "Voters want to be heard. And no longer are political discussions among voters confined to the office water cooler or corner coffee shop. Today one influential blogger can reach hundreds of other voters, instantly. Constructive debates are taking place among voters who will never meet in person, but who are using social networks to communicate."

For more information on the presidential candidates and their online buzz, or to register for the free online conference, visit

About Webbed Marketing:
Webbed Marketing consists of a team of experts with Internet marketing experience predating the launch of Google. The firm's objective is to help businesses grow by using the Internet to reach buyers and online influencers. Webbed Marketing offers its clients full Internet marketing services including online community building, viral marketing programs, pay-per-click search management, search engine optimization and affiliate program management. To learn more about Webbed Marketing visit


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Bill Balderaz
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