Using WebCollage-driven Power Product Pages™ has helped transform our product detail pages into dynamic product pages that contain videos, integrated pictures, complete product descriptions and demos
New York, NY (PRWEB) December 16, 2008 -
WebCollage, a leading content exchange for manufacturers and their business partners, today announced the overwhelming success of its rollout of Power Product Pages™. In the first three months since deployment, Power Product Pages™ for more than 60 global brands have gone live on retail websites. In addition, A/B testing conducted at retail websites has proven that WebCollage-driven Power Product Pages™ are more than twice as effective as standard content syndication solutions at converting shoppers into buyers.
Launched in September 2008, WebCollage's Power Product Pages™ are changing the way the manufacturers market their products on retail websites. Power Product Pages™ enable manufacturers to syndicate their Web marketing content directly onto retailer product pages. Until now, the industry's standard practice has been to use product mini-sites which require consumers to click to access manufacturer marketing. Power Product Pages™ eliminate the need for consumers to find the content and instead present it to 100% of users seeking information on a particular product.
"Using WebCollage-driven Power Product Pages™ has helped transform our product detail pages into dynamic product pages that contain videos, integrated pictures, complete product descriptions and demos," said Kevin Jones, Vice President of Merchandising at Micro Center. "We have been a long-time partner of WebCollage and are very excited by the success of their launch of Power Product Pages™ as it will help us to improve the shopping experience for our customers. We intend to use Power Product Pages™ for every manufacturer that WebCollage works with on this initiative."
"Power Product Pages™ are truly the next evolution in retail content syndication. Given their sales impact advantage over traditional content syndication methods, we expect all of our manufacturers to begin to adopt Power Product Pages™," said Jed Alpert, Vice President of Marketing at WebCollage. "We have made a large investment in our platform to make this technically difficult solution possible, and it is clear to us that those content syndication providers that cannot offer this type of solution in an automated fashion will be left behind as the ROI for both manufacturers and retailers is too large to ignore."
"Moreover, we have tested Power Product Pages™ with thousands of consumers and have found time and time again that those consumers who experience Power Product Pages™ convert at higher rates than those who don't," added Mr. Alpert. "And, the conversion rates for Power Product Pages™ are more than twice those of traditional content syndication solutions."
About WebCollage, Inc.
From search to buy, WebCollage helps brand marketers engage consumers across the Web. WebCollage's syndication platform optimizes marketing content and provides consumers with a consistent, engaging online brand experience that increases sales and establishes brand continuity. WebCollage works with a wide range of customers, from Fortune 1000 companies to smaller brands worldwide, to extend the power of their brands online. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit:http://www.webcollage.com or call 1.212.563.2112.