WebCollage Partners With Taleee To Bring Millions Of Consumer Ratings To Consumers Researching Products Online For Purchase

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Partnership Helps Retailers Incorporate Vital Product Information At Point Of Purchase And Drive Sales

By blending marketing information with consumer feedback into a single view, retailers will provide their customers with all of the information they need to make a purchase without forcing customers to find this information on another website.

WebCollage, a leading content exchange for manufacturers and their business partners, and Taleee, a leader in consumer product ratings, today announced that WebCollage will make Taleee's 400 million-plus consumer ratings available for retailers on WebCollage's syndication network, making it easier for consumers on retail websites to get complete information on products that they are researching to buy.

Taleee ratings aggregate feedback from millions of submitted consumer reviews and ratings across the Web to create an overall, unified customer satisfaction rating for a product. Product ratings play a key role in the product research process and, according to the eTailing Group more than 92% of consumers conduct research online before before making a purchase online or offline. Independent research has also shown that providing product ratings can increase customer retention on retailer websites and boost sales.

"Adding the Taleee Web ratings to WebCollage's syndication network helps WebCollage increase the value we bring to both manufacturers and retailers as ratings have been shown to increase overall sales," said Jed Alpert, Vice President of Marketing at WebCollage. "Our work with Taleee also demonstrates the flexibility of our technology platform and its ability to automatically aggregate and incorporate content from multiple sources and sites into a single, easy-to-access view for consumers."

"When WebCollage's comprehensive information about products from manufacturers is combined with Taleee's rating from millions of consumers, retailers will not only have the compelling marketing information from manufacturers that drives purchase decisions on retailer websites, but they will also have feedback from millions of consumers in the form of Taleee ratings," said Taleee CEO and co-founder Steve Harmon. "By blending marketing information with consumer feedback into a single view, retailers will provide their customers with all of the information they need to make a purchase without forcing customers to find this information on another website."

About WebCollage, Inc.
From search to buy, WebCollage helps brand marketers engage consumers across the Web. WebCollage's syndication platform optimizes marketing content and provides consumers with a consistent, engaging online brand experience that increases sales and establishes brand continuity. WebCollage works with a wide range of customers, from Fortune 1000 companies to smaller brands worldwide, to extend the power of their brands online. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit: http://www.webcollage.com or call 1.212.563.2112.

About Taleee
Taleee (as in "tally") is a consumer-focused organization that helps consumers save time and money by showing consumers the sum of consumer satisfaction about any product. Privately-held and led by veterans of the Web industry, Taleee produces the Taleee Final Score™, a universal rating on any product and also produces the Top Rated by Consumers Across the Web™ service that helps consumers know what millions of other consumers have rated between 4 and 5 stars worldwide. For more information please visit http://www.taleee.com.

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Jed Alpert
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