WebCollage Teams With Tour Anything To Provide Brands Interactive Tours Through The WebCollage Content Exchange

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Partnership Combines Creative Development With Distribution At Major Online Retail Sites

Moreover, Tour Anything's deep experience in creating content for brands and retailers means that they fully understand how to create compelling product presentations that balance the need for the content to be integrated seamlessly into a retailer's website, while still promoting the brand-name product in a lively and highly engaging fashion.

WebCollage, a leading content exchange for manufacturers and their business partners, announced today that it has finalized a partnership agreement with Tour Anything, a leading interactive online product demonstration creative agency. WebCollage will make Tour Anything's development services available to its client base of brands in order to enhance the rich-media presentations of their products. Using the WebCollage Content Exchange, rich-media product demonstrations developed by Tour Anything can be distributed to more 3,000 ecommerce sites worldwide.

Research conducted for Tour Anything shows that interactive rich-media is five times more effective than a standard web page, thus increasing online conversion, as well as increasing in-store sales. Tour Anything product demos have recorded more than 300,000 hours of online consumer viewing, making them the forerunner in engaging consumers with highly-interactive content at retail websites.

"The opportunity to leverage the WebCollage Content Exchange for distribution of the content we create vastly increases the value we provide to our customers. WebCollage gives us an unsurpassed ability to reach consumers on retail websites in more than 50 countries and 15 different languages," said Brian McBride, Senior Producer of Tour Anything. "We believe that this partnership will enable us to jointly provide the next generation of marketing online - allowing brands to get best-of-industry content development for their products, as well as the widest reach for their marketing messages."

"We are very excited to work with Tour Anything as many of the brands we work with struggle to create interactive media in a scalable fashion and Tour Anything gives them this capability," said Jed Alpert, Vice President of Marketing at WebCollage. "Moreover, Tour Anything's deep experience in creating content for brands and retailers means that they fully understand how to create compelling product presentations that balance the need for the content to be integrated seamlessly into a retailer's website, while still promoting the brand-name product in a lively and highly engaging fashion."

About Tour Anything
Established in 2001, Tour Anything™ is solely dedicated to building interactive online product demonstrations. Because it's all we do, we constantly develop improvements in our methods that allow us to deliver a quality product at a reasonable price. In our five years of existence, we've built hundreds of tours for high-profile clients like Canon, Fujifilm, Netgear, Sony, and Epson. We've reached millions of viewers, with recorded viewing times that consistently exceed the run-time of the demo, which means consumers are truly receiving the information that they are seeking . Yet, what really sets Tour Anything™ apart is our proprietary technologies which both improve the production process and the viewer experience yielding visually impactive presentations that load quickly, play seamlessly while providing behind-the-scenes tracking and reporting data.

About WebCollage
From search to buy, WebCollage helps brand marketers engage consumers across the Web. WebCollage's syndication platform optimizes marketing content and provides consumers with a consistent, engaging online brand experience that increases sales and establishes brand continuity. WebCollage works with a wide range of customers, from Fortune 1000 companies to smaller brands worldwide, to extend the power of their brands online. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit: http://www.webcollage.com , twitter.com/webcollage or call 1.212.563.2112.

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Jed Alpert
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