Hauppauge, NY (PRWEB) May 21, 2012
Active Web Group, Inc. (AWG), the leading online marketing company headquartered in Hauppauge, New York, today announced a Free Web Content Development Analysis. This offers firms the opportunity to learn the value of sound website content development. Interested business owners will also learn how to best utilize these resources to assist in meeting their business objectives. Additionally they’ll receive a ‘report card’ of how their business compares in terms of Web Content alongside their online competitors.
What exactly is Web Content and who performs website development? Initially a website’s content was either derived from existing documents or originally generated into html code. Today the field encompasses many technologies so that sound web content has become a team effort including skills such as graphic design, multimedia development, professional writing and documentation. Content developers are often search engine optimization (SEO) specialists and/or Internet marketing professionals. Whatever the title the goal is common: supporting client sites to compete effectively against competitors of any size.
“High quality, unique content is important to attract both search engines and web customers,” notes Pat Norton, Vice President and Director of Business Development, Active Web Group, Inc. 'However, many unscrupulous developers create content exclusively to attract search engines,” Norton adds. “The best content and the only kind Active Web Group provides is conceived to appeal to customers, not algorithms. This allows our client sites to weather the frequent algorithm shifts search engines perform to ‘catch’ poorly optimized sites.” Norton concludes.
Active Web Group encourages interested business owners to take advantage of the no-cost Web Content Development Analysis. The review is without obligation. Once presented with the array of Internet Marketing options Active Web has available, many opt to have Active Web Group’s Web Developers design a strategy that allows them to realize their online business objectives.
A full-service agency, Active Web Group also has extensive experience in Search Engine Optimization (SEO), Programming (all proficiencies including php, asp and asp.net), Email Marketing, Social Media Marketing, Graphic Design, E-Commerce, Magento Ecommerce, WordPress Ecommerce and custom solutions and Pay-Per-Click Marketing.