O.C. Mom Helps Biz Owners Launch Successful E-Commerce Sites

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Staci Brillhart, owner of Quirky Bird Designs Inc., is the only designer offering all-inclusive boutique Web design packages also focused on educating business owners on how to update, manage and make their sites successful. Despite the stiff online competition, Brillhart believes there is still plenty of room in the sea for new e-commerce sites, as long as they go about it the right way. Quirky Bird Designs Inc. offers a variety of packages ranging in price from $3,750 to $12,795 to meet a wide range of budgets and needs and include free customer service for life.

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These days, you simply can't have a mediocre Web site and expect it to magically generate online sales

In an era where Web site designers are a dime a dozen, one local mom has found her niche in the ultra competitive industry. Staci Brillhart, owner of Quirky Bird Designs Inc., is the only designer offering all-inclusive boutique Web design packages also focused on educating business owners on how to update, manage and make their sites successful.

Despite the decline in the economy, the e-commerce industry is not only growing but has become more competitive than ever before. According to the U.S. Census Bureau's E-Stats report of May 2010, retailers' e-commerce sales rose by 3.3 percent despite plummeting sales in brick and mortar stores. Online shoppers have a growing number of sites to choose from forcing Web site owners to revamp their design aesthetics and overall marketing strategies. Brillhart, noticing the economic climate's affect on her clients and business, decided to shift her own business strategies.

"These days, you simply can't have a mediocre Web site and expect it to magically generate online sales," said Brillhart. "Sites must offer a combination of modern aesthetic design, simple navigability and advanced shopping cart functionality coupled with strategic marketing and SEO tactics in order to lure shoppers, convince them to make a purchase and keep them coming back. We are the only company offering this unique one-two punch of both incredible design and a crash course in e-commerce success."

Despite the stiff online competition, Brillhart believes there is still plenty of room in the sea for new e-commerce sites, as long as they go about it the right way. Here are some of her tips for those looking to hire a Web designer and/or launch an online store:

  •     Get a dynamic shopping cart. Find out which shopping cart best suits your needs then find a designer with experience coding within that system. Basic carts like Zen Cart are ok to start, but more advanced carts like Magento are great for long-term sustainability.
  •     Choose a multi-faceted Web designer. Make sure he/she is not only versed in programming and graphics, but also usability, SEO, web marketing and social media.
  •     Usability is key. Easy-to-use navigation, organized categories and understanding the psychology behind online shopping are all crucial components of an e-commerce site.
  •     Gray is the new Brown. Is your Web designer up with the latest trends? Review their e-commerce portfolio of their most recent sites and avoid designers using dated color schemes or simple box layouts and choose a designer with hip, modern aesthetics and designs appealing to savvy, online shoppers.

Brillhart, a 30-year-old wife and mother of two, launched Quirky Bird Designs Inc. in 2004 after an unsuccessful attempt to find an affordable e-commerce Web designer to build her a baby boutique site. She taught herself coding, built her own site and noticed an immediate interest from other e-commerce moms wanting Web design help.

Quirky Bird Designs Inc. offers a variety of packages to meet a wide range of budgets and needs. The company's all-inclusive packages range in price from $3,750 to $12,795 and offer marketing consulting, a fully functioning e-commerce Web site, education on how to update the site's content, a designed logo, blog, newsletter, invoice customization, graphic design for printable marketing pieces, web banners, product tags and free customer service for life - yes, life. The company's newest offering, a recession package costing $2,375, is designed for those wanting to launch a site quickly but don't have the funds for a full-blown advanced Magento Web site.

For more information about Quirky Bird Designs Inc., visit http://www.quirky-bird.com.

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Natasha Biasell
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