WebiMax CEO Kenneth Wisnefski Announces Major Evolutions in the Online Search Industry

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Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced the online search industry has undertaken major changes in the past year and further indicates more changes are expected in the short-term.

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As the industry is dramatically changing, it represents the best time for a client to evaluate the strength of their firm in their ability to deliver optimal results.

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced the online search industry has undertaken major changes in the past year and further indicates more changes are expected in the short-term.

“We are witnessing major shifts in online search,” states Wisnefski. “Our industry is challenging to predict as it is, requiring us to constantly devote resources into evaluating our best practices to ensure we are always one step ahead.”

The “major shifts” that Wisnefski describes include an emphasis on personalized search, in addition to semantic search (versus keyword relevance), and specialized search. These major shifts have caused SEO companies to reevaluate their best practices and strategize accordingly.

“With personalized search coming to the forefront, it is possible for people to see different results,” states Wisnefski. “In order to adapt to this change, it is absolutely necessary to evolve your SEO strategy and adhere to the changes in major search engine algorithms.”

Google Inc., maintaining over 66% of the U.S. search engine market share, announced on their official blog over 50 changes in March alone. As much as these changes can create headaches for SEO firms, Wisnefski states this is actually the best time for clients to evaluate the strength of their SEO firm.

“As the industry is dramatically changing, it represents the best time for a client to evaluate the strength of their firm in their ability to deliver optimal results,” states Wisnefski. “For example, if a website’s rankings drop severely in the coming months, their SEO firm did not forecast the changes and it can be a clear sign that their SEO firm is not up to par. Inversely, if your website rankings continue to remain positive, it is clear that your SEO firm has the proper personnel and technology in place to weather the storm and adjust accordingly.”

About WebiMax:
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO services, E-commerce solutions, social media, web design, pay-per-click management and reputation management. The company is projected to gross $15 million in revenue this year. They have over 150 employees and 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

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John Borkowski
WebiMax
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