The amount of money that travelers will spend is significant with estimates at £500 -£750 million, with others even higher. The online presence that businesses have will undoubtedly influence where that money is spent.
London, UK (PRWEB) April 24, 2012
WebiMax, the top-rated search engine optimisation (SEO) firm in the United Kingdom, has recently launched their London Internet Marketing Initiative offering a comprehensive suite of web-based marketing services. The initiative brings their award-winning solutions to London-area and UK businesses catering specifically to the influx of visitors to the city and surrounding areas in the coming months.
"It's a unique time for the city and all of the UK," said WebiMax founder and CEO, Kenneth C. Wisnefski, "We simply recognised an opportunity for our services to enable local businesses to capitalize on the web-searching trends of the summer traveler to drive more business."
The initiative acts on industry trends to position businesses for their best possible return on the influx of consumer spending this summer.
"The amount of money that travelers will spend is significant with estimates at £500 -£750 million, with others even higher," details Wisnefski. "The online presence that businesses have will undoubtedly influence where that money is spent."
The initiative itself is multifaceted. First, in the run-up to the summer and the major events being held, travelers will search the web to plan their stay. The initiative brings services that optimise businesses' online presence to give them more direct exposure to this online traffic. Second, travelers will be using smartphones to search what to do and where to go once in London, looking for amenities, attractions, restaurants, pubs, and accommodation during the major events and thereafter. The services WebiMax provides bring businesses a web presence that is optimised for this local - mobile searching so the businesses can be found by visitors performing such mobile searches.
The push for mobile search optimisation addresses the dramatic rise in global smartphone adoption and the trend of mobile searching. According to recent Google research, 99% of global smartphone owners use search engines on their smartphone, and searching for local businesses is one of the most popular searches, especially while traveling. Now with Virgin Mobile's Wi-Fi in the Underground by summer, there will be increased opportunity for mobile searching.
In specific terms, the initiative focuses on local on-site and blog optimisation, social bookmarking, directory submission and page optimisation, as well as article marketing to drive targeted traffic for web searching prior to the summer. Addressing mobile searching, the initiative utilises local - mobile optimisation features such as geo-targeting and optimised Google Places inclusion.
"We analysed exactly what London businesses need to succeed during the coming months, then evaluated our offerings, and now have designed packages specifically catered to the conditions these businesses are in," explains Todd Baily, VP of Digital Strategy at WebiMax.
For the initiative, WebiMax is providing three separate internet marketing packages to more precisely cater to the varied needs of specific clients. To that end, the initiative will be beneficial for businesses across sectors, but those in the hospitality and tourism industry catering to the influx of summer travelers are positioned to receive the greatest return.
"From an exposure standpoint, http://www.seethebestoflondon.co.uk, the unique visitor website launched in support of our services sets our initiative apart - It will offer businesses yet another means to widen their reach." details Alex Schlup, Director of WebiMax's UK Division. The website is a dynamic portal for the summer traveler providing useful information regarding their visit before, during, and after the summer. Partnered London businesses will be profiled on this unique site and those utilising the top two packages will receive a featured listing.
For more information regarding WebiMax and the London Internet Marketing Initiative, contact Alex Schlup through email at aschlup(at)webimax(dot)co(dot)uk and phone 020 3318 5025.