Kenneth C. Wisnefski, Founder and CEO of WebiMax, Discusses Sheen's Social Media Success

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Kenneth C. Wisnefski, Founder and CEO of WebiMax, and an expert in Social Media, discusses the success of actor Charlie Sheen in his ability to gain visibility online with social media channels

Kenneth C. Wisnefski, Founder and CEO of WebiMax, and an expert in Social Media Marketing agrees that Charlie Sheen really is "winning". Sheen illustrates an example to the american public the power of social media and furthers the notion that social media is becomming the new era of marketing and replacing traditional marketing tactics. No one can deny the fact that Sheen has exploded his visibility through the utilization of these channels.

“What has transpired over the past week with Charlie Sheen has been nothing short of amazing," discussed Wisnefski. “From having essentially no Social Media presence to becoming the biggest factor in Social Media today is something we have never seen before. His strategy has been brilliant."

In an effort to gain fans amidst the recent news concerning him, Charlie Sheen moved to Twitter and gained over 1 million followers in the first 25 hours, setting a new Guinness World Record for fastest person to reach 1 million followers. In a report dated March 3, 2011, the actor told TMZ “the reason I’m taking up Twitter is simple, it’s a cash cow”! Not only is he leveraging social media to gain support, companies are reportedly now signing celebrity endorsements with Sheen to “tweet” on their brand. In addition to using twitter, he also uses uStream, (comparable to YouTube) to broadcast “Sheen’s Korner”, which first went live on Saturday night (3/5/11), with more episodes to come. Sheen’s Korner has been viewed by 1,020,000 people since Saturday night.

“I think there is the perception out there that Charlie Sheen has lost his mind, when I feel I am seeing something completely different,” furthered Wisnefski. “I see someone who has basically controlled just about every news story and discussion over the past week, which is no small feat”.

Experts have questioned whether Sheen’s strategy has any staying power and that once the initial luster of this platform has worn off, so will his fans. This furthers the trend that social media is evolving into the new era of marketing. When Charlie Sheen wanted to gain supporters and launch a personal marketing strategy, he turned to social media, instead of creating a costly, traditional mass media advertisement.

This evolution of social media shows how marketing continues to evolve and move toward social media, especially as more examples arise that illustrate to marketers how powerful these campaigns are.

WebiMax.com is an industry leader in search engine optimization and offers a full suite of online marketing services. With over 125 U.S. based employees, WebiMax helps its clients grow their businesses by working closely with them as a strategic partner to ensure they reach their organizational objectives whether it is increasing sales, boosting their lead generation efforts, or creating a unique customer experience on their website. Visit (http://www.webimax.com) for more information.

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