Webmarketing123 Reports on First Annual State of Digital Marketing Survey Results

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Webmarketing123 is announcing the results of their first annual State of Digital Marketing survey, spanning across the areas of Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Social Media Marketing (SMM). Over 500 B2B and B2C marketing professionals participated in the survey between August and September 2011.

Webmarketing123 is announcing the results of their first annual State of Digital Marketing survey, spanning across the areas of Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Social Media Marketing (SMM). Over 500 B2B and B2C marketing professionals participated in the survey between August and September 2011.

The survey results show that while lead generation and sales are the top two most important objectives of digital marketing, SEO makes the biggest impact on lead generation across the board. Webmarketing123’s collected data reveals that 53% of all participants say SEO makes the biggest impact on lead generation, followed by 28% for PPC and 19% for social media. As B2B companies direct their marketing initiatives towards gathering more leads, B2C companies dedicate most advertising weight towards producing more sales. In both cases, the survey results demonstrate that SEO currently provides the greatest opportunity for marketers in the digital space.

In terms of social media, the survey response showed that 75% of B2C companies are the most active on Facebook while B2B companies are active more evenly across all three leading networks: 35% Facebook, 26% Twitter, and 25% LinkedIn. Social media is also fueling profits. 68% of marketers say they have generated leads from social media sites and over 55% of them have reported closing deals from social media leads. Moving into 2012, digital marketers will be increasing their budgets and social media is expected to make the biggest jump in investment.

“Search optimization is now, more than ever, a ‘must’ in the digital marketing world,” said Paul Taylor, CEO of Webmarketing123. “In our survey, SEO has been confirmed as the most important program to integrate into a business’s online marketing efforts. According to a recent study by McKinsey & Company, businesses that engage in search engine optimization achieve an average ROI of 7 to 1. This is valuable data that further supports the findings from our survey.”

Whether clicking on paid ads, engaging in social media, or searching for a product or solution, people are spending significant time on search engines every day. As SEO grows its impact on global industry trends and corporate profitability, marketers are experiencing increasing pressure in the online advertising space to generate more leads and boost lead quality. As 2012 approaches, search technology will continue to strengthen its influence on business’ market share and their online visibility among competition. The importance of campaign optimization across the platforms of SEO, PPC, and social media is will become even greater. To view the complete report, please visit http://go.webmarketing123.com/pr-state-of-digital-marketing-report.html.

For more information about the report, please contact marketingteam@webmarketing123.com.

About Webmarketing123:
Webmarketing123 is a Bay Area based digital marketing company offering global internet marketing services such as Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and Social Media Marketing (SMM). Webmarketing123’s approach is powered by a deep expertise in increasing online visibility, creating and executing effective online advertising campaigns, and delivering measurable results. For more information, please visit: http://www.webmarketing123.com.

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Genevieve Waldron
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Webmarketing123: 2011 State of Digital Marketing Report