The Hook with Katie Kempner
Fort Lauderdale, FL (PRWEB) January 28, 2008
WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace is pleased to announce an interview with Paul Gillin, author of "The New Influencers," on Market Edge hosted by Larry Weber, premiering Tuesday, January 29 at 12:00 pm EST.
"Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership," says WebmasterRadio.FM Vice President of Marketing Brandy Shapiro-Babin. "He specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively; this should be a very exciting and informative interview."
Paul Gillin was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazine, and his new book, "The New Influencers," chronicles the changes in markets being driven by the new breed of bloggers and podcasters.
Market Edge will air Tuesdays at 12:00 pm EST. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at http://www.WebmasterRadio.FM.
Larry Weber is chairman of the W2 Group, a global marketing services ecosystem that helps CMO's in their new role as builders of communities and content aggregators. W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing and digital media relations in both paid and unpaid media. In 1987 Weber founded The Weber Group, which within a decade became the world's largest technology public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services Group. Weber is also co-founder and chairman of the Massachusetts Innovation and Technology Exchange (MITX), the world's largest interactive advocacy organization, and advises Massachusetts Governor Deval Patrick on technology-related issues. Weber's second book, "Marketing to the Social Web: How Digital Customer Communities Build Your Business," was published by Wiley & Sons in June 2007 and is now in its third printing and is a business best seller.
WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Joe Beaulaurier of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, vice president of Crispin Porter + Bogusky; "The Daily SearchCast" featuring search authority Danny Sullivan of SearchEngineLand.com; and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.