GodwinGroup Reaches Pact with L.A. Firm to Expand Digital Marketing Services

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WebMetro/Godwin to focus on full integration of traditional and digital marketing for Southern U.S. clients

WebMetro Godwin

We have integrated the staffs from each of us, and they are already working together on a daily basis to provide several of our clients with strategies, execution, tracking and analytics at a level rarely available in this region.

GodwinGroup, an integrated marketing communications firm serving clients primarily headquartered in the Southeastern United States, and WebMetro, a leading, full service provider of Internet and online marketing services, have reached agreement to create WebMetro/Godwin, which will operate as a digital arm of GodwinGroup.

WebMetro/Godwin represents a dramatic expansion of GodwinGroup's digital marketing capabilities for web site design and development, paid search, search engine optimization (SEO), contextual advertising, analytics, and social media marketing. WebMetro/Godwin will serve ten Southeastern states from Oklahoma and Texas across to the Carolinas and down to Florida.
WebMetro, headquartered in Los Angeles and with an office in New York, will add the South and Southeast to its business footprint through this co-branding agreement, and utilize GodwinGroup's expertise and reputation for strategic marketing, advertising and creative services for its clients outside the region.

"Businesses and organizations today must have digital marketing as a cornerstone, which includes being able to control how accessible your web site is, how searchable it is and to measure who is using it," said Danny Mitchell, Board Chairman/Senior Partner of GodwinGroup. "We have integrated the staffs from each of us, and they are already working together on a daily basis to provide several of our clients with strategies, execution, tracking and analytics at a level rarely available in this region."

Through this new agreement, WebMetro/Godwin gains access to WebMetro's proprietary marketing technology called DSMM™ (Dynamic System for Multimedia Marketing). The latest version called DSMM Advantage™ 3.0 provides a total campaign management system for online marketing, including detailed tracking and analytics software that has been used to guide strategy in numerous successful online marketing campaigns.

"We are excited about this relationship with GodwinGroup and our combined capability to provide a single-source marketing solution," said Carlos Ugalde, P.E, Founder and CEO of WebMetro. "New media opportunities such as social media combined with traditional forms of advertising help us surround the client with marketing messages delivered in any form they want."

WebMetro/Godwin will house staff members in Jackson and Los Angeles. The new entity will serve both its own set of clients and those clients who are already working with either GodwinGroup or WebMetro. WebMetro/Godwin will be supported by a council of senior staff members who are industry leaders in integration of marketing strategies.

Philip Shirley, CEO of GodwinGroup, said, "The old full-service ad agency was replaced by the integrated marketing firm 20 years ago, but the meaning of integration has changed in a digital world. Today, consumers demand that we talk to them when and where they choose. Mass media remains critically important for brand awareness and traffic generation, but we must also engage consumers in a conversation and put at their fingertips or in the palms of their hands the information they use to make a purchase decision."

WebMetro has served clients in several industries including retail, travel, insurance, education and finance. It has been named a Top Interactive Agency by BtoB magazine and as one of America's Fastest Growing Private Companies by Inc. magazine. WebMetro has garnered many prestigious industry certifications and is one of only a few interactive marketing agencies to be certified by Google, Yahoo! and MSN to provide superior search engine marketing services. WebMetro also maintains successful relationships with other market leaders including SEMPO®, Hitwise®, DMA®, and Omniture®.

GodwinGroup, founded in 1937, headquartered in Jackson, Miss. and with offices in Biloxi, serves clients nationwide, primarily in healthcare, banking, finance and insurance, utilities, tourism, manufacturing, food and consumer goods. It has been recognized numerous times among the nation's leading agencies as measured in revenues by Ad Age and AdWeek. In addition to GodwinGroup's integrated marketing firm which offers branding, advertising and reputation management services, its group includes Saviuum (leadership training and business consulting), InFocus (software development company for Web applications), Godwin Issues Management Network (a ten-state reputation management service), and WebMetro/Godwin.

For more information go to http://www.webmetrogodwin.com

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Lee Ragland

Lydia Chen Shah
WebMetro
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